外贸网站推广必看：谷歌SEO与谷歌广告双管齐下
在当今数字化时代，App应用推广已成为企业出海的重要战略。许多外贸企业都在思考："要不要做谷歌推广？"事实上，外贸网站推广没有"一招鲜"的解决方案，需要采用多元化的推广策略。
When it comes to app promotion in today's digital age, many foreign trade companies face the dilemma: "Should we invest in Google promotion?" The truth is, there's no one-size-fits-all solution for foreign trade website promotion.
谷歌推广的两种核心方法
Two Core Methods of Google Promotion
1. 谷歌SEO（搜索引擎优化）
这是一种免费的推广方式，通过优化网站的关键词、元标签和内容，提升在谷歌搜索结果中的排名。选择关键词时应注意：
1. Google SEO (Search Engine Optimization)
This is a free promotion method that improves website ranking through keyword optimization, meta tags and content. Key considerations include:
- 避免盲目追求热门关键词，选择转化率高的精准关键词
- 重视长尾词，虽然搜索量较小但转化率更高
- Avoid chasing popular keywords blindly, focus on precise keywords with high conversion rates
- Pay attention to long-tail keywords which have higher conversion rates despite lower search volume
2. 谷歌广告（Google AdWords）
这是谷歌提供的付费广告服务，可以让您的广告立即出现在搜索结果页顶部，无需等待自然排名提升。
2. Google Ads (formerly Google AdWords)
This is Google's paid advertising service that allows your ads to appear at the top of search results immediately, without waiting for organic ranking improvements.
对于外贸企业来说，最有效的策略是将谷歌SEO和谷歌广告结合使用：SEO带来长期稳定的流量，而广告可以快速获得曝光和转化。
For foreign trade companies, the most effective strategy is to combine Google SEO with Google Ads: SEO brings long-term stable traffic, while ads can quickly gain exposure and conversions.
