中国冰雪体育用品出口"热"力无限
中国冰雪体育用品出口"热"力无限
China's Winter Sports Equipment Export Boom
近年来，中国冰雪体育用品出口持续火热。走进浙江宁海县雪杖企业的生产车间，工人们正在赶制发往德国的外贸产品；山东嘉祥县滑雪手套凭借不断提升的功能性和舒适性，在国际展会上屡屡斩获新订单；黑龙江七台河市冰鞋产品不断打磨细节、提升性能，国际市场认可度节节攀升……开发更加环保、绿色的冰雪体育用品，丰富国际体育用品市场供给，中国优质冰雪"冷资源"正向经济发展"热动力"加速转化。
In recent years, China's winter sports equipment exports have remained strong. In the production workshop of a ski pole company in Ninghai County, Zhejiang Province, workers are busy manufacturing products for export to Germany; ski gloves from Jiaxiang County, Shandong Province have won new orders at international exhibitions due to their improved functionality and comfort; ice skates from Qitaihe City, Heilongjiang Province have gained increasing international recognition through continuous refinement and performance upgrades... By developing more environmentally friendly winter sports equipment and enriching the global supply, China's high-quality "cold resources" are rapidly transforming into "hot momentum" for economic development.
浙江宁海滑雪杖——绿色环保深受消费者青睐
Ninghai, Zhejiang: Eco-friendly Ski Poles Win Consumer Favor
浙江宁波市宁海县深甽镇被称为"中国运动杖之乡"，全国出口的每10根滑雪杖中有7根产自这里。走进宁海县东龙五金有限公司生产车间，从流水线上下来的滑雪杖堆满了操作台，工人们正在进行最后的组装检查。
Shenzhen Town in Ninghai County, Ningbo City, Zhejiang Province is known as the "Hometown of Sports Poles in China", producing 7 out of every 10 ski poles exported nationwide. In the production workshop of Ninghai Donglong Hardware Co., Ltd., ski poles coming off the assembly line cover the workbenches as workers conduct final assembly checks.
公司样品展示厅里陈列着各种滑雪杖产品，一支主打绿色环保的滑雪杖格外亮眼。杖身设计简约，环保符号明显。"这是我们新研发的一款滑雪杖，在保证较高性能的同时，突出环境友好的特性。"公司总经理竺祯坤介绍，兼具环保属性与优越性能的滑雪杖在海外市场备受青睐。
The company's sample display room showcases various ski pole products, with one particularly eye-catching eco-friendly model featuring a simple design and prominent environmental symbols. "This is our newly developed ski pole that maintains high performance while highlighting environmental friendliness," said Zhu Zhenkun, the company's general manager, noting that ski poles combining environmental attributes with superior performance are highly favored in overseas markets.
黑龙江七台河冰鞋——品质升级开辟海外市场
Qitaihe, Heilongjiang: Quality Upgrades Open Overseas Markets
"长368毫米，宽28.5毫米，15片。"设置完参数，黑龙江七台河百凝盾运动装备科技有限公司车间主任李伟轻点数控工作台上的鼠标，激光切割机便自动开始作业。几条高密度激光束迅速聚成一个光斑，在碳纤维钢片上左右滑动，一组35码的初级短道冰刀雏形旋即出炉。
"Length 368mm, width 28.5mm, 15 pieces." After setting the parameters, Li Wei, workshop director of Heilongjiang Qitaihe Bai Ning Dun Sports Equipment Technology Co., Ltd., clicks the mouse on the CNC console, and the laser cutting machine automatically starts working. Several high-density laser beams quickly converge into a spot, sliding left and right on the carbon fiber steel plate, and a set of size 35 beginner short track skate blades takes shape.
韩国采购商蔡秀彬举着手机记录下这些画面，"我这次是来观看在七台河市举办的中韩短道速滑交流赛，顺便来参观厂房。看到自动化程度如此高的厂房，我对中国合作伙伴的生产能力充满信心。"看到眼前这条只需5名工作人员就可实现运转的生产流水线，蔡秀彬直接订下了1300双冰鞋。
South Korean purchaser Cai Xiubin recorded these scenes with her phone, saying, "I came to watch the China-South Korea short track speed skating exchange competition held in Qitaihe City and took the opportunity to visit the factory. Seeing such a highly automated facility, I'm very confident in our Chinese partner's production capacity." Impressed by the production line that only requires five workers to operate, Cai immediately placed an order for 1,300 pairs of skates.
山东嘉祥滑雪手套——技术创新吸引外商采购
Jiaxiang, Shandong: Technological Innovation Attracts Foreign Buyers
"咔哒咔哒……"走进山东济宁市嘉祥县建设北路手套产业园企业车间，在一阵有节奏的缝纫机运转声中，工人们正忙着缝制滑雪手套，缝纫机机头在布料上穿梭，起起落落间，一副副漂亮的滑雪手套"诞生"了。
"Click-clack..." Entering the enterprise workshop at the Glove Industrial Park on Jianshe North Road in Jiaxiang County, Jining City, Shandong Province, workers are busy sewing ski gloves to the rhythmic sound of sewing machines. As the machine heads shuttle back and forth across the fabric, beautiful pairs of ski gloves are "born".
"今年订单源源不断，正在赶制的这批货将发往英国。"山东建华中兴手套股份有限公司董事长陈建华介绍，"如今，公司引入数字化、智能化设备，彻底改变了以往手套作坊式生产模式，可实现年产600万套高品质滑雪手套。"
"Orders have been pouring in this year, and this batch we're rushing to produce will be shipped to the UK," said Chen Jianhua, chairman of Shandong Jianhua Zhongxing Gloves Co., Ltd. "Now, with the introduction of digital and intelligent equipment, the company has completely transformed the previous workshop-style glove production model and can produce 6 million pairs of high-quality ski gloves annually."
为提升滑雪手套的功能性与舒适性，嘉祥县滑雪产品生产企业的技术升级和产品革新从未停歇。在建华中兴的产品展示区，副总经理陈旭正在向外国客商展示公司研发的电动加热滑雪手套，"这是我们卖得比较火的一款明星产品。这款手套内含碳纤维加热材料，有高中低三个温度挡位，可以在零下30摄氏度使用5个小时以上，能有效防止人体热量在极寒状态下流失。"
To improve the functionality and comfort of ski gloves, technological upgrades and product innovations among Jiaxiang County's winter sports product manufacturers have never stopped. In Jianhua Zhongxing's product display area, deputy general manager Chen Xu is demonstrating the company's electric heated ski gloves to foreign customers: "This is one of our star products that sells very well. These gloves contain carbon fiber heating materials with three temperature settings (high, medium, and low), can be used for over 5 hours at -30°C, and effectively prevent body heat loss in extreme cold."
总结：中国冰雪体育用品企业通过技术创新、环保理念和品质升级，正在国际市场上赢得越来越多的认可和订单。从浙江宁海的环保滑雪杖、黑龙江七台河的高性能冰鞋到山东嘉祥的智能滑雪手套，中国制造正以崭新面貌走向世界冰雪运动装备市场。
Conclusion: Through technological innovation, environmental concepts, and quality upgrades, China's winter sports equipment companies are gaining increasing recognition and orders in international markets. From eco-friendly ski poles in Ninghai, Zhejiang, to high-performance ice skates in Qitaihe, Heilongjiang, and smart ski gloves in Jiaxiang, Shandong, "Made in China" is making its mark in the global winter sports equipment market with a fresh new image.
