2022年亚马逊新手入门指南:抓住平台新政策快速破局
在全球化的趋势以及移动互联网的普及下,跨境电商已经成为了越来越多年轻人的消费窗口。"逆势而上"发展的跨境电商平台,为消费者搭建起链接全球商品与消费者的渠道,动动手指,就能将来自全球的商品收入囊中。
Under the trend of globalization and the popularity of mobile internet, cross-border e-commerce has become a consumption window for more and more young people. The "counter-trend" development of cross-border e-commerce platforms has built channels connecting global products with consumers. With just a few clicks, consumers can purchase products from all over the world.
黑天鹅事件的到来不仅改变着人们的生活消费习惯,新冠疫情不仅带来了消费习惯的改变,也加速了跨境电商的发展。
The arrival of black swan events has not only changed people's consumption habits, but the COVID-19 pandemic has also accelerated the development of cross-border e-commerce.
一、2022年亚马逊最新政策解读
1. Understanding Amazon's Latest Policies in 2022
免除亚马逊物流FBA月度仓储费
小件商品和标准尺寸商品:免除3个月亚马逊物流FBA仓储费(前50件商品)
大件商品:免除3个月亚马逊物流FBA仓储费(前30件商品)
服装配饰和鞋靴箱包类商品专属福利:免除4个月亚马逊物流FBA仓储费(前100件商品)
Waiver of FBA Monthly Storage Fees
Small items and standard size items: 3-month FBA storage fee waiver (first 50 items)
Large items: 3-month FBA storage fee waiver (first 30 items)
Exclusive benefits for apparel accessories and footwear/luggage: 4-month FBA storage fee waiver (first 100 items)
二、亚马逊新手快速上手攻略
2. Quick Start Guide for Amazon Beginners
新人做亚马逊快速度过新手期的唯一方式就是学习,学习,再学习。我一直认为,学习是一生的职业,这个职业是没有终点的。
The only way for newcomers to quickly get through the beginner phase on Amazon is to learn, learn, and learn more. I've always believed that learning is a lifelong career without an end.
重点学习内容:
1. 后台基础操作
2. 平台基础运营规则
3. 绝对不能触碰的红线
Key Learning Points:
1. Basic backend operations
2. Platform operation rules
3. Absolute red lines not to cross
三、新手破局关键策略
3. Key Strategies for Beginners to Break Through
亚马逊的趋势一定是产品的创新。对于新手而言,可能不想投入太多,那么我们可以不止从产品上面做差异化,还可以通过包装,说明书,赠品等各个方面做差异化。
The trend on Amazon is definitely product innovation. For beginners who may not want to invest too much, we can differentiate not only through products but also through packaging, instructions, free gifts and other aspects.
总的来说,毕竟这是一个交易的平台,卖家与消费者之间的联系是很重要的,了解并满足大众消费者的需求,建立良好的信誉是一个比较核心的价值观。
After all, this is a trading platform where the connection between sellers and consumers is very important. Understanding and meeting the needs of consumers and building good credibility are core values.
需要申请亚马逊VC账号服务请后台私信威利集团 www.wayligroup.com
For Amazon VC account services, please contact Wayli Group www.wayligroup.com
