多渠道新手做跨境电商：谷歌推广必须要有网站吗？邮储银行如何助力吴川鞋业出海

多渠道新手做跨境电商：谷歌推广必须要有网站吗？邮储银行如何助力吴川鞋业出海

Multi-Channel Beginners in Cross-Border E-commerce: Is a Website Necessary for Google Ads? How Postal Savings Bank Supports Wuchuan Footwear Going Global

金融活水助力企业扬帆出海

Financial Support Helps Enterprises Set Sail Overseas

近年来，邮储银行广东省分行持续加大科技金融和普惠金融支持力度。该行在全省范围内组建专业化科创金融服务团队，整合各类金融资源、产品、服务和渠道，不断提升科技金融服务创新能力。

In recent years, the Guangdong Branch of Postal Savings Bank has continuously increased its support for technology finance and inclusive finance. The bank has established professional teams for science and technology financial services across the province, integrating various financial resources, products, services and channels to continuously improve its innovation capabilities in technology financial services.

针对不同成长阶段的企业，邮储银行广东省分行构建了全链条、全流程、全时段的产品线，并推出"科创贷""小微易贷""无还本续贷"等个性化信贷产品，以及支付结算、财富管理、智库咨询等综合金融服务。

For enterprises at different growth stages, the bank has built a complete product line covering the entire chain, process and time period, launching personalized credit products such as "Science and Technology Loan", "Small and Micro Easy Loan" and "No Principal Repayment Renewal Loan", as well as comprehensive financial services including payment settlement, wealth management and think tank consulting.

特色金融产品助力专精特新企业

Special Financial Products Support Specialized and Sophisticated Enterprises

邮储银行广东省分行为"专精特新"等科技型中小企业量身打造了"科创贷""知识产权质押贷"等特色金融产品。这些产品能够为具有较强创新能力的中小微企业提供更契合的贷款业务。

The bank has customized special financial products such as "Science and Technology Loan" and "Intellectual Property Pledge Loan" for specialized and sophisticated SMEs. These products can provide more suitable loan services for SMEs with strong innovation capabilities.

在金融力量的推动下，吴川塑料鞋业正实现从地方特色到全球市场的华丽转身。截至2024年8月末，邮储银行广东省分行制造业贷款余额超过730亿元，年内净增超135亿元，增幅达到22%。

Driven by financial support, Wuchuan's plastic footwear industry is achieving a magnificent transformation from local specialty to global market. As of the end of August 2024, the bank's manufacturing loan balance in Guangdong exceeded 73 billion yuan, with a net increase of over 13.5 billion yuan during the year, an increase of 22%.

跨境电商新手必看：网站对谷歌推广的重要性

Must-Know for Cross-Border E-commerce Beginners: The Importance of Websites for Google Ads

对于多渠道运营的新手卖家而言，拥有独立网站是开展谷歌广告推广的基础条件。网站不仅可以提升品牌形象，还能：

For multi-channel beginner sellers, having an independent website is the basic requirement for running Google Ads. A website can not only enhance brand image but also:

• 收集第一方用户数据，实现精准营销
• Collect first-party user data for precise marketing
• 建立长期客户关系，提高复购率
• Establish long-term customer relationships and improve repurchase rate
• 获得更多流量入口，降低平台依赖
• Obtain more traffic channels and reduce platform dependence