宠物店虚假宣传被重罚50万：疫情防控期间的不正当竞争案例警示
乌鲁木齐市场监管部门近日查处一起典型虚假宣传案件，一家宠物用品店因不当利用疫情防控信息进行商业炒作被处以50万元罚款，并列入严重违法失信名单。
案件详情：
2022年11月13日，乌鲁木齐市米东区小组棕宠物用品店（抖音号：新疆小祖宗宠物用品店）下载并剪辑了11月12日晚乌鲁木齐市疫情防控新闻发布会视频。该店通过断章取义、刻意删减的方式，屏蔽其他保供企业信息，在抖音平台发布片面内容，误导公众认为其店铺是疫情防控期间政府唯一指定的"全城配送宠物用品店"。
法律分析：
该行为违反了《中华人民共和国反不正当竞争法》第八条第一款规定："经营者不得对其商品的性能、功能、质量、销售状况、用户评价、曾获荣誉等作虚假或者引人误导的商业宣传，欺骗、误导消费者"。
处罚结果：
依据《反不正当竞争法》第二十条第一款，乌鲁木齐市市场监督管理局对涉事宠物店作出50万元行政处罚，并将其列入严重违法失信名单。
Details of the Case:
On November 13, 2022, Xiaozuzong Pet Supplies Store in Midong District, Urumqi (Douyin account: Xinjiang Xiaozuzong Pet Supplies Store) downloaded and edited the video of Urumqi's pandemic prevention press conference held on the evening of November 12. By taking words out of context and deliberately editing the video to exclude information about other supply-guaranteed enterprises, the store posted misleading content on Douyin platform, making the public believe it was the only government-designated "city-wide pet supplies delivery store" during the pandemic.
Legal Analysis:
This behavior violated Article 8, Paragraph 1 of China's Anti-Unfair Competition Law: "Business operators shall not make false or misleading commercial publicity about their products' performance, functions, quality, sales status, user reviews, or honors received, so as to deceive or mislead consumers."
Penalty:
According to Article 20, Paragraph 1 of the Anti-Unfair Competition Law, the Urumqi Market Supervision Administration imposed a 500,000 RMB fine on the pet store and included it in the list of seriously dishonest entities.
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2. 使用h1/h2标签突出中英文标题
3. 正文合理使用strong、span等标签强调重点内容
4. 案例具有时效性和警示价值，适合做长尾关键词优化
SEO Tips:
1. Title includes core keywords "pet shop fined 500k", "false advertising"
2. Using h1/h2 tags to highlight bilingual titles
3. Proper use of strong, span tags to emphasize key points
4. The case has timeliness and warning value, suitable for long-tail keyword optimization
