凤庆县：打造"滇红"茶全产业链 助力乡村振兴
云南凤庆 - 作为"滇红"茶的故乡，凤庆县近年来通过打造茶产业上中下游全产业链，实现了产业升级和乡村振兴。
Yunnan Fengqing - As the hometown of "Dianhong" tea, Fengqing County has achieved industrial upgrading and rural revitalization in recent years by building a complete industrial chain for the tea industry.
2022年4月19日，云南省凤庆县安石村的村民们正忙着采茶。凤庆县三宁茶业有限责任公司的工人们也在紧张地加工茶叶。凤庆县种茶、制茶、饮茶历史悠久，得天独厚的自然条件和精湛的制茶工艺使其茶叶享誉中外。
On April 19, 2022, villagers in Anshi Village, Fengqing County, Yunnan Province were busy picking tea. Workers at Fengqing Sanning Tea Industry Co., Ltd. were also busy processing tea. Fengqing County has a long history of tea planting, processing and drinking, and its unique natural conditions and exquisite tea-making techniques have made its tea famous at home and abroad.
产业规模与优势
Industrial Scale and Advantages
凤庆县现有茶园51.59万亩，年产量4.1万吨。全县38万人从事茶叶产业，拥有460个初制厂和73户精加工企业，年精深加工能力达5万吨以上。凤庆先后被列为"全国优质茶叶基地县"、"全国出口商品茶叶基地县"等称号。
Fengqing County currently has 515,900 mu of tea gardens with an annual output of 41,000 tons. 380,000 people in the county are engaged in the tea industry, with 460 primary processing factories and 73 refined processing enterprises, with an annual refined processing capacity of more than 50,000 tons. Fengqing has been listed as "National High-quality Tea Base County", "National Tea Export Commodity Base County" and other titles.
全产业链发展
Development of Complete Industrial Chain
上游种植：凤庆是世界茶树原产地的中心地带，拥有野生古茶树资源3万多亩，人工栽培型古茶树群落2.8万亩。凤庆大叶群体种是国家认定的优良茶树品种。
Upstream Planting: Fengqing is the central area of the origin of tea trees in the world, with more than 30,000 mu of wild ancient tea tree resources and 28,000 mu of artificially cultivated ancient tea tree communities. Fengqing large-leaf group species is a nationally recognized excellent tea tree variety.
中游加工：通过招商引资，中茶、小罐茶等知名企业入驻凤庆。云南凤庆产业园区已建成，入驻茶叶加工企业48户，形成产业集群。
Midstream Processing: Through investment promotion, well-known enterprises such as China Tea and Xiaoguan Tea have settled in Fengqing. Yunnan Fengqing Industrial Park has been built, with 48 tea processing enterprises settled in, forming an industrial cluster.
下游销售：凤庆实施品牌化战略，2021年毛茶交易额14.78亿元，精制茶销售收入22.1亿元。凤庆红茶已出口至欧盟、美国、俄罗斯等国家。
Downstream Sales: Fengqing implements a branding strategy. In 2021, the transaction volume of raw tea was 1.478 billion yuan, and the sales revenue of refined tea was 2.21 billion yuan. Fengqing black tea has been exported to the EU, the United States, Russia and other countries.
茶旅融合与文化推广
Tea Tourism Integration and Cultural Promotion
凤庆县全面推进茶叶主题公园、滇红小镇、茶马古镇等项目建设，组织开展世界重要农业文化遗产申报工作。茶产业的发展带动了茶庄园、茶馆、茶楼等相关行业的聚集。
Fengqing County is comprehensively promoting the construction of tea theme parks, Dianhong towns, and ancient tea-horse towns, and organizing the application for world important agricultural cultural heritage. The development of the tea industry has driven the agglomeration of related industries such as tea manors, teahouses, and tea houses.
为实现"中国红茶第一县"的目标，凤庆滇红茶产业联盟应运而生，建立了七个凤庆滇红茶生产加工标准和规范，提升产品质量和品牌影响力。
In order to achieve the goal of "China's No. 1 Black Tea County", the Fengqing Dianhong Tea Industry Alliance came into being, establishing seven production and processing standards and specifications for Fengqing Dianhong tea to improve product quality and brand influence.
外贸出口与谷歌广告推广建议：对于想做外贸出口生意的茶企，建议：1) 通过B2B平台如阿里巴巴国际站拓展海外客户；2) 参加国际食品展会；3) 做好谷歌SEO优化和谷歌竞价广告(G Ads)，选择"tea wholesale"、"buy Chinese tea online"等高转化关键词；4) 建立专业的多语言网站；5) 通过社交媒体如Instagram展示茶叶文化。
Foreign Trade Export and Google Advertising Promotion Suggestions: For tea companies that want to do foreign trade export business, it is recommended to: 1) Expand overseas customers through B2B platforms such as Alibaba International Station; 2) Participate in international food exhibitions; 3) Do a good job in Google SEO optimization and Google Ads, and select high-conversion keywords such as "tea wholesale" and "buy Chinese tea online"; 4) Establish a professional multilingual website; 5) Display tea culture through social media such as Instagram.
