外贸业务开发全攻略：从谷歌推广到订单获取
外贸业务员的待遇与发展前景
Compensation and Career Prospects for Foreign Trade Specialists
外贸行业为从业人员提供具有竞争力的薪资待遇，通常采用"底薪+提成"的模式。优秀的外贸业务员月收入可达数万元，且随着客户资源的积累，收入会持续增长。
The foreign trade industry offers competitive compensation packages, typically following a "base salary + commission" structure. Top performers can earn tens of thousands per month, with income potential growing as they build their client portfolio.
如何查询企业是否在做谷歌推广？
How to Check if a Company is Running Google Ads?
1. 使用Google Ads Transparency Center：输入企业网址即可查看其投放的广告
1. Use Google Ads Transparency Center: Enter company website to view their active ads
2. 通过Google搜索相关关键词，查看是否出现该企业的广告
2. Search relevant keywords on Google to see if the company's ads appear
3. 使用SEMrush或Ahrefs等SEO工具分析竞争对手的广告投放情况
3. Utilize SEMrush or Ahrefs to analyze competitors' advertising strategies
国内获取外贸订单的5大有效途径
5 Effective Ways to Secure Foreign Trade Orders Domestically
1. B2B平台开发：阿里巴巴国际站、中国制造网等平台定期发布采购需求
1. B2B Platform Development: Alibaba International, Made-in-China regularly post buyer requests
2. 邮件营销：通过专业的外贸开发信系统发送精准询盘
2. Email Marketing: Send targeted inquiries through professional foreign trade email systems
3. 社交媒体开发：LinkedIn、Facebook等平台建立专业形象并主动联系潜在客户
3. Social Media Outreach: Build professional presence on LinkedIn/Facebook to connect with prospects
4. 行业展会：广交会、华交会等展会直接接触国际买家
4. Trade Shows: Canton Fair, East China Fair to meet international buyers face-to-face
5. 老客户维护：通过优质服务获得重复订单和转介绍
5. Client Retention: Secure repeat orders and referrals through excellent service
外贸开发信撰写技巧
Foreign Trade Inquiry Email Tips
• 主题行要简明扼要，包含产品关键词和公司优势
• Keep subject lines concise with product keywords and company strengths
• 正文采用3段式结构：介绍-优势-行动号召
• Use 3-paragraph structure: Introduction-Benefits-Call to action
• 附上产品目录和公司认证增强可信度
• Attach product catalog and certifications to build credibility
