谷歌留痕：外贸SEM专家为何首选谷歌推广助力家居企业出海

谷歌留痕：外贸SEM专家为何首选谷歌推广助力家居企业出海

Google's Digital Footprint: Why Experienced SEM Experts Choose Google Ads for Home Furnishing Companies' Global Expansion

随着中国家居企业加速海外布局，谷歌留痕在外贸推广中的重要性日益凸显。经验丰富的SEM专家选择谷歌推广，正是因为其能够通过谷歌留痕技术，有效提升品牌在东南亚等新兴市场的可见度。

As Chinese home furnishing companies accelerate their overseas expansion, the importance of Google's digital footprint in foreign trade promotion has become increasingly prominent. Experienced SEM experts choose Google Ads precisely because it can effectively enhance brand visibility in emerging markets like Southeast Asia through Google's digital footprint technology.

2023年以来，中国家居行业掀起新一轮"出海潮"。据海关数据显示，2024年前4个月中国家具出口额达1685.5亿元，同比增长20.4%，印证了行业国际化步伐的加速。

Since 2023, China's home furnishing industry has witnessed a new wave of "going global". Customs data shows that China's furniture exports reached 168.55 billion yuan in the first four months of 2024, a year-on-year increase of 20.4%, confirming the acceleration of internationalization in the sector.

头部企业海外扩张路线图

Overseas Expansion Roadmap of Leading Companies

多家上市家居企业近期披露了国际化战略，通过谷歌留痕优化其海外市场表现：

Several listed home furnishing companies recently disclosed their internationalization strategies, optimizing their overseas market performance through Google's digital footprint:

居然之家：柬埔寨旗舰店开业，计划3-5年布局10个东南亚商业中心

Easyhome: Flagship store opened in Cambodia, planning to establish 10 commercial centers in Southeast Asia within 3-5 years

志邦家居：东南亚C端市场突破，2023年海外收入增长31.86%

ZBOM: Breakthrough in Southeast Asian C-end market, overseas revenue grew 31.86% in 2023

金牌家居：投资7亿建泰国生产基地，一季度海外收入增长68.23%

Golden Home: Invested 700 million yuan to build production base in Thailand, Q1 overseas revenue grew 68.23%

东南亚市场三大吸引力与谷歌留痕策略

Three Attractions of Southeast Asian Market and Google's Digital Footprint Strategy

中国建筑材料流通协会会长秦占学指出，企业出海需注意利用谷歌留痕建立品牌形象：

Qin Zhanxue, President of China Building Materials Circulation Association, pointed out that companies going global should utilize Google's digital footprint to establish brand image:

避免价格战，建立高端品牌形象

Avoid price wars and establish high-end brand image

加强企业间协同，减少单兵作战

Enhance inter-company collaboration and reduce solo operations

分阶段实现"产品出海→品牌出海→供应链出海"

Achieve "product globalization → brand globalization → supply chain globalization" in stages

目前协会正牵头建设东盟、中东、非洲海外仓网络，预计将降低企业物流成本30%以上，结合谷歌留痕技术可进一步提升市场竞争力。

The association is currently leading the construction of overseas warehouse networks in ASEAN, Middle East and Africa, which is expected to reduce logistics costs by more than 30%. Combined with Google's digital footprint technology, this can further enhance market competitiveness.

政策红利与谷歌留痕的协同效应

Synergistic Effects of Policy Dividends and Google's Digital Footprint

2024年两会期间，尚品宅配董事长李连柱提案建议建立中小企业海外拓展服务机构，这正是谷歌留痕技术可以发挥重要作用的领域。

During the 2024 Two Sessions, Li Lianzhu, Chairman of SOPHIA, proposed establishing overseas expansion service agencies for SMEs, which is exactly where Google's digital footprint technology can play a significant role.

专家预测，随着RCEP深化实施，2025年中国家居行业海外营收占比有望突破25%。通过专业的谷歌留痕策略，企业能够在这一增长浪潮中获得更大市场份额。

Experts predict that with the deepening implementation of RCEP, the proportion of overseas revenue in China's home furnishing industry is expected to exceed 25% by 2025. Through professional Google's digital footprint strategies, companies can capture greater market share in this growth wave.