4个B2B品牌在TikTok营销的成功案例解析 | 海外社交媒体营销新趋势

4个B2B品牌在TikTok营销的成功案例解析 | 海外社交媒体营销新趋势

4 Successful B2B TikTok Marketing Case Studies | New Trends in Overseas Social Media Marketing

核心数据：根据Kantar 2021年3月的研究显示，美国30%的TikTok用户表示使用该平台后减少了看电视的时间。作为全球增长最快的社交媒体平台，TikTok在美国拥有近1亿活跃用户。

Key Data: According to Kantar's March 2021 research, 30% of U.S. TikTok users reported watching less TV after joining the platform. As the fastest-growing social media platform globally, TikTok boasts nearly 100 million active users in the U.S.

为什么B2B企业应该关注TikTok？

Why Should B2B Companies Pay Attention to TikTok?

1. 精准触达决策者：通过#smallbusinesstiktok等专业标签，可以直接连接商业决策者

1. Precise Reach to Decision Makers: Professional hashtags like #smallbusinesstiktok can directly connect with business decision makers

2. 人性化品牌塑造：短视频比传统图文更能建立情感连接和品牌信任

2. Humanized Brand Building: Short videos create stronger emotional connections than traditional text/images

3. 低门槛高回报：相比其他平台，TikTok更容易实现"病毒式传播"

3. Low Barrier, High ROI: Compared to other platforms, TikTok offers higher potential for viral content

4个成功B2B营销案例

4 Successful B2B Marketing Cases

1. Shopify：客户视角内容

1. Shopify: Customer-Centric Content

电商服务平台Shopify通过揭示商业真相的内容引发客户共鸣，而非直接推销产品

E-commerce platform Shopify creates content revealing business truths to resonate with customers, rather than direct product promotion

2. Adobe：趋势结合产品

2. Adobe: Trend-Product Integration

Adobe巧妙将其产品与TikTok流行趋势结合，粉丝从7.6k增长到213.3k

Adobe skillfully combines its products with TikTok trends, growing followers from 7.6k to 213.3k

3. Formlabs：生产过程展示

3. Formlabs: Production Process Showcase

3D打印公司Formlabs通过展示产品生产流程吸引专业人士，甚至在评论区发布招聘

3D printing company Formlabs attracts professionals by showcasing production processes, even posting job openings in comments

4. Square：用户生成内容

4. Square: User-Generated Content

支付公司Square通过转发客户内容实现双赢，大大减少自身内容制作时间

Payment company Square reposts customer content for win-win results, significantly reducing in-house production time

营销启示：TikTok正在改变传统出海营销模式，是B2B企业品牌建设和询盘转化的新阵地。学习成功案例的经验可以快速掌握平台玩法。

Marketing Insight: TikTok is transforming traditional overseas marketing, becoming a new frontier for B2B brand building and lead conversion. Learning from successful cases can accelerate platform mastery.

专业建议：通过关键词监控分析竞争对手和潜在客户行为（黑格增长方法论）

Pro Tip: Monitor competitors and analyze prospect behaviors through keyword tracking (HaGro methodology)