好评数最多的自动进口许可证办理与芜湖谷歌竞价推广
好评数最多的自动进口许可证办理与芜湖谷歌竞价推广
Most Praised Automatic Import License Processing and Wuhu Google Bidding Promotion
“半托管”模式带火“本对本”发货，选择合规海外仓有哪些门道？
"Semi-Hosted" Model Boosts "Local-to-Local" Shipping: What Are the Key Considerations for Choosing Compliant Overseas Warehouses?
跨境电商行业永远不缺模式创新，继2023年“全托管”模式大热之后，2024年“半托管”模式再次收获卖家的广泛关注。
The cross-border e-commerce industry is never short of innovative models. Following the popularity of the "fully hosted" model in 2023, the "semi-hosted" model has gained widespread attention from sellers in 2024.
今年3月，Temu正式上线“半托管”模式，陆续从美国站拓展至各个欧洲站点。此外，不少主流跨境电商平台也积极推出兼具自身平台特色的“半托管”模式。
In March of this year, Temu officially launched the "semi-hosted" model, expanding from the US site to various European sites. Additionally, many mainstream cross-border e-commerce platforms have actively introduced their own versions of the "semi-hosted" model.
近期，行业消息称SHEIN将在5月初试水“半托管”模式，美国站为首批可选站点，产品重量要求为400克以上。
Recent industry news suggests that SHEIN will pilot the "semi-hosted" model in early May, with the US site as the first optional location and a product weight requirement of over 400 grams.
“半托管”模式的优势
Advantages of the "Semi-Hosted" Model
“半托管”模式兼具“全托管”和“自运营”的优点，不同之处在一些平台允许卖家自行负责物流环节的仓配，同时保留平台核价和运营等利于提升消费者满意度的服务措施。
The "semi-hosted" model combines the advantages of both "fully hosted" and "self-operated" models. The key difference is that some platforms allow sellers to handle warehousing and logistics themselves while retaining platform pricing and operational services that enhance consumer satisfaction.
海外仓成为“半托管”模式的关键
Overseas Warehouses as a Key Component of the "Semi-Hosted" Model
综合Temu官方资料介绍，目前“半托管”模式主要面向在海外市场拥有库存的非轻小件商品卖家。据行业人士分析，海外仓综合实力和“本对本”发货能力将成为“半托管”模式卖家选择物流服务商的重要参考因素。
According to Temu's official documentation, the "semi-hosted" model currently targets sellers with overseas inventory for non-lightweight items. Industry analysts suggest that the comprehensive capabilities of overseas warehouses and "local-to-local" shipping will be critical factors for sellers when choosing logistics providers.
“本对本”发货能力成刚需？
Is "Local-to-Local" Shipping Becoming a Necessity?
根据东吴证券商贸零售行业研究团队发布的一份报告，Temu“半托管”模式的推出，意味着平台的品类供给从轻量中小件为主的产品，扩充至有一定重量的中大件商品。新模式和新品类，酝酿新的增长机会。
A report by the East China Securities commerce and retail research team indicates that Temu's "semi-hosted" model expands the platform's product offerings from lightweight small and medium-sized items to heavier large-sized products, creating new growth opportunities.
不少卖家试图通过“半托管”模式，避免再次错过Temu上线之初的平台势能和增长红利。相较“全托管”模式，“半托管”对卖家的跨境物流履约能力提出了更高的要求。“本对本”发货能力或成为“半托管”卖家的刚需。
Many sellers are adopting the "semi-hosted" model to avoid missing out on the platform's momentum and growth benefits, similar to Temu's early days. Compared to the "fully hosted" model, "semi-hosted" places higher demands on sellers' cross-border logistics fulfillment capabilities, making "local-to-local" shipping a potential necessity.
海外仓是实现“本地化履约”的核心
Overseas Warehouses Are the Core of "Localized Fulfillment"
海外仓是实现商品“本地化履约”的核心基建设施。2024年，跨境卖家对海外仓的需求持续增长。根据海关总署数据，今年一季度我国跨境电商进出口增长9.6%，其中跨境电商海外仓进出口增长11.8%。
Overseas warehouses are the core infrastructure for achieving "localized fulfillment." In 2024, cross-border sellers' demand for overseas warehouses continues to grow. According to China Customs data, cross-border e-commerce imports and exports grew by 9.6% in Q1, with overseas warehouse-related trade increasing by 11.8%.
对于卖家而言，区别于“国内小包直发”和“全托管”模式，海外仓和“本地化履约”的物流链路更加复杂。不同品类、不同目标市场的卖家，在选择海外仓物流服务商时，都需要更综合的考量。
For sellers, unlike "domestic small parcel direct shipping" or the "fully hosted" model, overseas warehouses and "localized fulfillment" involve more complex logistics chains. Sellers in different categories and target markets must consider multiple factors when choosing overseas warehouse logistics providers.
合规要求与物流服务商选择
Compliance Requirements and Logistics Provider Selection
在贸易链路合规方面，需要使用海外仓的商品多数货值较高，并且不同品类的商品有不同的合规需求。以时下热门的储能品类为例，在产品端的合规需要拿到对应的生产与目的国进口资格证书。
In terms of trade compliance, products stored in overseas warehouses often have higher values, and different categories have varying compliance requirements. For example, popular energy storage products require production and import certifications for target markets.
物流合规在“本地化履约”中同样重要。以储能、3C等带电池的“储能类DG产品”为例，美国市场符合“储能类DG产品”的合规要求的海外仓资源较为稀缺。
Logistics compliance is equally important for "localized fulfillment." For battery-included "DG products" like energy storage and 3C items, compliant overseas warehouses meeting US market requirements are relatively scarce.
准时达跨境：从跨境物流到全球M2C供应链创新
JUSDA Cross-Border: From Cross-Border Logistics to Global M2C Supply Chain Innovation
准时达作为富士康科技集团授权的供应链物流科技管理平台服务公司，正以其深厚的全球M2C供应链整合思维和供应链管理经验，为行业带来新的思考和全球物流解决方案。
As a supply chain logistics technology management platform authorized by Foxconn Technology Group, JUSDA leverages its deep M2C supply chain integration expertise to provide innovative global logistics solutions.
在全球布局方面，准时达通过建立全资及合资公司，打造了一个覆盖北美、欧洲、亚洲等多个关键区域的跨境转拨中心和国际海陆空铁全网线路。
Globally, JUSDA has established wholly-owned and joint ventures, creating cross-border transfer centers and international multi-modal transport networks covering North America, Europe, Asia, and other key regions.
展望未来，海外仓作为跨境电商物流基建的重要一环，将成为中国卖家走向全球市场的有力“跳板”，准时达跨境也将帮助更多中国卖家实现专业、高标准的合规出海。
Looking ahead, overseas warehouses, as a critical part of cross-border e-commerce logistics infrastructure, will serve as a powerful "springboard" for Chinese sellers entering global markets. JUSDA Cross-Border will continue to support sellers in achieving professional, high-standard compliant global expansion.
