安心嘉兴SEO推广：为什么选择谷歌推广渠道？两招解决黑五ACoS爆增问题
图片来源：图虫创意
2021年的旺季对于卖家来说相当难熬。涨涨涨，广告涨、仓储涨、物流涨、成本涨。有卖家表示，外部"涨"声一片，在违规封号、同行内卷、汇率下降、运费涨价、仓储不足等等不利因素影响下，期待在旺季大卖的卖家也没等来爆单，本该是年底冲刺阶段，却是冷冷清清。
The 2021 peak season has been particularly tough for sellers. Price hikes everywhere - advertising costs, storage fees, logistics expenses, and overall costs keep rising. Many sellers report that amidst account suspensions, intense competition, exchange rate drops, shipping price increases, and warehouse capacity shortages, the expected holiday sales boom never came.
违规的操作不敢碰，现在只能开广告，做折扣；开广告就亏损，不开广告就没流量没订单；仓储限制和成本令人头秃；货柜紧俏热度一直居高不下，物流成本不断攀升；物流价格贵了，却又慢又不稳定。……一系列的乱象，掏空卖家钱包的同时还让卖家操碎了心。
Sellers face multiple dilemmas: They can't risk policy violations, so they rely on ads and discounts. But ads mean losses, while no ads mean no traffic or orders. Storage limits and costs are overwhelming. Container shortages persist, logistics costs keep climbing - prices are higher but service is slower and less reliable. These chaotic conditions drain sellers' wallets and energy.
黑五不再火爆，增收、降本，成了卖家的头等大事。当物流、产品等硬性成本无法降低，卖家只能想办法降低营销成本，降低ACOS。
With Black Friday losing its boom, increasing revenue and reducing costs become top priorities. When hard costs like logistics and products can't be reduced, sellers must focus on lowering marketing costs and ACoS.
然而，每个人都知道站内广告玩法的核心在于优化，可真正到运营的实践中，却又不知道该如何优化。分解这个目标方向，至少有：自然流量与广告流量占比？广告词不同组别ACOS表现？每个组中的词是否都得到充分曝光？什么时间段转化率会比较高？
While everyone knows optimization is key to advertising success, many struggle with practical implementation. Key optimization areas include: organic vs. paid traffic ratio, ACoS performance by keyword group, exposure for all keywords, and high-conversion time periods.
一些资深大卖曾对雨果跨境表示，完成一组科学的优化动作，日常ACOS可以控制在20%左右，大促期间ACOS控制在50%左右。注意！ACOS不是越小越好！（先思考下为什么）
Experienced sellers report that with proper optimization, daily ACoS can be maintained around 20%, rising to about 50% during promotions. Important note: Lower ACoS isn't always better! (Think about why)
一、选对流量布局策略 | Part 1: Choosing the Right Traffic Strategy
PART 01:解析ASIN流量布局
Analyzing ASIN Traffic Distribution
输入我们想要了解的ASIN进行流量查询，结果会分两张图表呈现，分别为搜索词流量统计和关联流量统计，图中蓝色部分表示免费流量来源，黄色部分表示付费流量来源。
PART 02:细化不同关键词的使用方法
Refining Keyword Usage Strategies
大部分亚马逊卖家在运营过程中，经常会遇到的一个问题：关键词自然排名已经出现在首页，该词汇是否还有必要继续打广告？需要打什么广告？
PART 03:获取关联流量来源
Acquiring Related Traffic Sources
亚马逊listing一个关键的流量来源是"关联流量"，做好了大大降低ACOS。可以通过关联流量的详细列表查看，我们listing出现在了哪些详情页中，这些都是你的流量入口。
2、选对竞品针对性打法 | Part 2: Competitive Product Strategies
PART 01:对比不同竞品流量布局策略
Comparing Competitor Traffic Strategies
打开竞品流量对比，我们需要输入自己的ASIN和竞品的ASIN，一键对比我和竞品ASIN的流量差距，哪些流量来源是我们缺失的、而竞争对手正在使用的。
PART 02:监测Listing流量组成是否健康
Monitoring Listing Traffic Health
如果Listing主要流量来源于广告，ASoAS（广告带来的销售额占总销售额的比例）会比较高；主要来源于自然流量，会造成曝光不足。
亚马逊卖家能得到缺失的具体流量词、关联listing，找到了不健康的流量点同时获得了优化该点的具体内容，很轻松就能让listing流量组成"健康"起来！
Sellers can identify missing traffic keywords and related listings, pinpoint unhealthy traffic points while getting specific optimization guidance - making it easy to achieve "healthy" listing traffic composition!
在广告的优化上，很多时候需要耐住性子观察、等待和调整，更重要的是，需要一款专业软件，辅助卖家完成这些复杂的工作。
Advertising optimization requires patience in observation, waiting, and adjustment. More importantly, it requires professional tools to assist with these complex tasks.
圣诞大促即将到来，如果黑五让你心力交瘁，赶紧来借助鸥鹭降低营销成本，鸥鹭每天更新亚马逊海量ASIN数据，方便分析亚马逊流量，帮助亚马逊卖家快速、精准优化ASIN流量布局，有效降低ACOS，提高利润。
With Christmas promotions approaching, if Black Friday left you exhausted, use Oalur to reduce marketing costs. Oalur updates massive Amazon ASIN data daily, facilitating traffic analysis and helping sellers quickly optimize ASIN traffic distribution to effectively lower ACoS and boost profits.
