中国体育用品出口领跑全球：科技与创新驱动产业升级
中国体育用品出口领跑全球：科技与创新驱动产业升级
China Leads Global Sporting Goods Exports: Technology and Innovation Drive Industry Upgrade
海关总署近日发布的数据显示，今年上半年，中国体育用品及设备出口同比增长16.7%，高出同期出口整体增速9.8个百分点。
According to data recently released by the General Administration of Customs (GAC), China's sporting goods and equipment exports surged 16.7 percent year-on-year in the first half of 2024, outpacing the overall export growth by a significant 9.8 percentage points.
世界贸易组织数据显示，过去30年全球体育用品贸易增长近3倍，中国已成为全球最大体育用品出口国。
WTO data shows global sporting goods trade has nearly tripled in 30 years, with China becoming the world's top exporter.
羽毛球产业：从贵州走向世界
Badminton Industry: From Guizhou to the World
在贵州锦屏县，全球每10只羽毛球就有1只产自这里。贵州亚狮龙公司去年生产400多万打羽毛球，出口60多国，产值达3.4亿元。
In Jinping county, Guizhou, one in every 10 shuttlecocks worldwide is produced here. Guizhou RSL produced over 4 million dozen shuttlecocks last year, exporting to 60+ countries with output value reaching 340 million yuan.
多元化产品出口强劲增长
Diverse Products Show Strong Export Growth
- 球类用品：足球/篮球/排球出口量增长33.57%
- Ball sports: Football/basketball/volleyball exports up 33.57%
- 滑板类：旱冰鞋增长30.85%，滑板增长50.21%
- Skateboarding: Roller skates up 30.85%, skateboards up 50.21%
- 健身器材：跑步机出口增长44.94%
- Fitness equipment: Treadmill exports jump 44.94%
科技赋能：中国制造的竞争优势
Technology Empowerment: China's Competitive Edge
顶碁运动用品的智能足球植入芯片，每秒500次识别；河北杰帝奇正在塞尔维亚考察建厂，推动技术和服务出口。
Dingqi Sports' smart footballs feature chips with 500 identifications/second; Hebei Jadeqi is exploring factory construction in Serbia to promote technology and service exports.
北京体育大学鲍明晓教授指出："企业出海要靠科技含量和绿色环保的硬实力。"
Professor Bao Mingxiao from Beijing Sport University notes: "Going global requires technological sophistication and eco-friendly competitive advantages."
未来趋势：从产品出口到全产业链输出
Future Trend: From Product Export to Full Industry Chain
中国体育用品业联合会温嘉副秘书长表示，国内市场竞争促使企业提供定制化服务，义乌"世界超市"的监管效率提升为出海提供支持。
Wen Jia from China Sporting Goods Federation states domestic competition drives customized services, while Yiwu's improved customs efficiency supports global expansion.
中国企业正从单纯的产品出口，向技术、服务和品牌的全方位输出转变，紧跟"一带一路"倡议开拓国际市场。
Chinese companies are transitioning from product exports to comprehensive technology, service and brand exports, expanding globally along the Belt and Road Initiative.
