Shopify发货与配送设置指南：影响谷歌竞价推广的关键因素
跨境电商运费策略的差异
Differences in Cross-border E-commerce Shipping Strategies
国内电商卖家普遍采用的包邮策略在欧美市场并不常见。即使是亚马逊这样的大型平台，通常也采用"满额免运费"的规则（比如订单满$50免运费）。
Free shipping practices common among domestic e-commerce sellers are not prevalent in European and American markets. Even on large platforms like Amazon, the "free shipping with minimum purchase" rule is typically used (e.g., free shipping on orders over $50).
Shopify运费设置前的准备工作
Preparations Before Shopify Shipping Setup
重要提示：运费是向客户收取的费用，而非您实际支付的物流成本。设置运费前，请确保已在Shopify后台正确配置了货币单位（如美国市场用USD，日本市场用JPY）。
Important note: Shipping fees are charges to customers, not your actual logistics costs. Before setting shipping rates, ensure you've configured the correct currency in Shopify backend (e.g., USD for US market, JPY for Japan).
Shopify发货区域设置步骤
Shopify Shipping Zone Setup Steps
- 登录Shopify后台 → 设置 → 发货和配送
- 点击"管理费率" → "创建可发货区域"
- 命名区域（仅管理员可见）
- 搜索并选择目标国家/地区（支持多选）
- 点击"完成"保存设置
注意：未选择地区的客户将无法完成结账，这直接影响您的全域CPC推广转化率。
Note: Customers from unselected regions cannot complete checkout, directly impacting your global CPC campaign conversion rates.
运费计算方式选择建议
Recommended Shipping Calculation Methods
建议选择"基于订单价格"而非"基于产品重量"：
Recommend choosing "Based on order price" over "Based on product weight":
- 按重量计算需要精确维护每个产品的重量数据
- 重量计算会增加运营复杂度，影响谷歌广告的投放效率
- 价格计算更直观，提升用户体验和转化率
免运费策略设置方案
Free Shipping Strategy Options
方案1：无条件免运费
不填价格条件，运费名称设为"Free Shipping"
Option 1: Unconditional free shipping
Leave price conditions blank, set rate name as "Free Shipping"
方案2：满额免运费（示例：$80）
需设置两个运费规则：
1. Standard Shipping (Under $80): $0-$80 → $4.99
2. Free Shipping: $80.01+ → $0
Option 2: Free shipping with minimum purchase (Example: $80)
Requires two shipping rules:
1. Standard Shipping (Under $80): $0-$80 → $4.99
2. Free Shipping: $80.01+ → $0
跨境支付与物流解决方案
Cross-border Payment & Logistics Solutions
连连支付等跨境服务平台提供包括跨境物流、贸易结算等在内的全链路解决方案，可有效降低运营成本，提升谷歌广告ROI。
Cross-border service platforms like LianLian Pay offer end-to-end solutions including international logistics and trade settlement, effectively reducing operational costs and improving Google Ads ROI.
