独立站如何做好谷歌推广？四大广告类型及新手投放策略
独立站如何做好谷歌推广？四大广告类型及新手投放策略
How to Run Successful Google Ads for Independent Websites? 4 Ad Types & Beginner Strategies
作为独立站卖家，谷歌广告是不可忽视的营销利器。一次成功的转化可能带来高利润订单和持续回购。但很多卖家存在疑问：所有独立站都适合做谷歌推广吗？如何选择广告类型？
As an independent website seller, Google Ads is a powerful marketing weapon. One successful conversion may bring high-profit orders and repeat purchases. But many sellers wonder: Are all independent websites suitable for Google Ads? How to choose ad types?
谷歌广告适合哪些行业？/ Which Industries Are Suitable for Google Ads?
答案是：几乎所有行业！只要你的潜在客户使用Google搜索，就能通过关键词触达他们。例如搜索"猫砂"的用户很可能购买宠物用品。
The answer is: Almost all industries! As long as your potential customers use Google search, you can reach them through keywords. For example, users searching for "cat litter" are likely to buy pet supplies.
四大谷歌广告类型/ 4 Main Google Ad Types
1. 搜索广告(Search Ads)
搜索结果页带"ad"标志的链接，通过竞价决定排名，受出价和质量评分影响。
1. Search Ads
Links with "ad" on search results pages, ranked through bidding, affected by bid and quality score.
2. 效果最大化广告(Pmax)
自动投放到所有Google渠道(YouTube/Gmail/地图等)，需2-3周学习期，初期不宜频繁调整。
2. Performance Max Ads
Automatically delivered to all Google channels (YouTube/Gmail/Maps etc.), requires 2-3 week learning period.
3. 展示广告(Display Ads)
覆盖3500万个网站和应用，适合品牌曝光和再营销。
3. Display Ads
Reach 35 million websites and apps, suitable for brand exposure and remarketing.
4. 购物广告(Shopping Ads)
展示产品图片/价格/店铺链接，像24/7销售代表。需通过Google Merchant Center上传商品。
4. Shopping Ads
Show product images/prices/store links, like a 24/7 sales rep. Requires uploading products via Google Merchant Center.
新手投放建议/ Beginner Recommendations
冷启动阶段优先选择：
1. 搜索广告：每日优化关键词，剔除低效词
2. 购物广告：即使不投广告也能获得免费曝光
For cold start phase prioritize:
1. Search Ads: Optimize keywords daily, remove inefficient ones
2. Shopping Ads: Get free exposure even without active ads
关键提示：使用GMC预检功能可提高70%过审率，店匠Shoplazza用户可一键链接Google广告。
Key Tip: Using GMC pre-check can increase approval rate by 70%. Shoplazza users can connect Google Ads with one click.
记住：独立站运营不仅是销售，更是品牌建设。通过谷歌广告精准触达目标客户，将访客转化为忠实粉丝。
Remember: Operating an independent website is not just about sales, but also brand building. Use Google Ads to accurately reach target customers and convert visitors into loyal fans.
