横州茉莉花：从中国茉莉之乡到世界级产业中心的品牌崛起之路
横州茉莉花：从中国茉莉之乡到世界级产业中心的品牌崛起之路
Hengzhou Jasmine: The Brand Rise from China's Jasmine Hometown to a World-Class Industrial Center
横州市，位于中国广西壮族自治区南部，素有"中国茉莉之乡"的美誉。自唐代茉莉花从印度传入以来，这里便与茉莉结下了不解之缘，孕育出独特的"茉莉仙子"民间传说，开启了横州茉莉花文化的千年传承。
Hengzhou City, located in southern Guangxi Zhuang Autonomous Region of China, is renowned as the "Hometown of Chinese Jasmine". Since jasmine was introduced from India during the Tang Dynasty, the city has developed an inseparable bond with jasmine, giving birth to the unique folk legend of the "Jasmine Fairy" and initiating a thousand-year cultural heritage of Hengzhou jasmine.
产业规模：目前横州茉莉花种植面积达13.1万亩，年产鲜花10.3万吨，鲜花产值35亿元。茉莉花茶年加工量8.1万吨，加工产值99亿元，全产业链总产值突破162.9亿元。
Industrial Scale: Currently, Hengzhou has 131,000 mu (about 8,733 hectares) of jasmine planting area, with an annual output of 103,000 tons of fresh flowers worth 3.5 billion yuan. The annual processing volume of jasmine tea reaches 81,000 tons with a processing value of 9.9 billion yuan, and the total output value of the entire industrial chain exceeds 16.29 billion yuan.
全产业链发展：打造"1+9"产业集群
Whole Industry Chain Development: Building a "1+9" Industrial Cluster
横州市坚持"标准化、品牌化、国际化"发展方向，构建了完整的茉莉花产业体系：
Hengzhou adheres to the development direction of "standardization, branding, and internationalization", building a complete jasmine industrial system:
- 茉莉花+茶产业：引进张一元、华茗园等龙头企业，推动传统窨制工艺现代化
- Jasmine + Tea Industry: Introduced leading enterprises like Zhangyiyuan and Huamingyuan to modernize traditional scenting processes
- 茉莉花+精深加工：18家精油生产企业，开发纯露、浸膏等产品
- Jasmine + Deep Processing: 18 essential oil manufacturers developing products like hydrosols and concretes
- 茉莉花+文旅融合：打造国家4A级景区"中华茉莉园"，举办茉莉主题体育赛事
- Jasmine + Cultural Tourism: Established the "China Jasmine Garden" national 4A-level scenic spot and hosts jasmine-themed sports events
品牌建设：从地理标志到国际舞台
Brand Building: From Geographical Indication to International Stage
横州茉莉花茶先后获得国家地理标志保护产品、"中欧100+100"地理标志互认等荣誉，60多个本土品牌共同发展。创新采用"卫星冠名+大数据"模式，成功发射"横县•茉莉花号"遥感卫星。
Hengzhou jasmine tea has won honors including National Geographical Indication Protection Product and "China-EU 100+100" Geographical Indication Mutual Recognition, with over 60 local brands developing together. Innovatively adopting the "Satellite Naming + Big Data" model, it successfully launched the "Hengxian•Jasmine" remote sensing satellite.
质量保障：建立17项行业标准，农产品溯源系统覆盖40余家企业，2018-2022年茉莉花抽检合格率持续保持100%。
Quality Assurance: Established 17 industry standards, with agricultural product traceability systems covering over 40 enterprises. From 2018 to 2022, the jasmine sampling inspection pass rate remained at 100%.
政策支持：立法保障产业可持续发展
Policy Support: Legislation Ensures Sustainable Industrial Development
2022年实施的《南宁横州市茉莉花保护发展条例》，从法律层面规范了茉莉花种植、加工、品牌保护等环节。配套出台产业发展奖励政策，涵盖基地建设、科技创新等多个领域。
The "Regulations on the Protection and Development of Jasmine in Hengzhou, Nanning" implemented in 2022 legally standardized jasmine planting, processing, brand protection and other aspects. Supporting industrial development reward policies were introduced, covering base construction, technological innovation and other fields.
通过持续创新和全产业链布局，横州茉莉花正从传统农产品转型升级为具有国际影响力的区域公共品牌，朝着"世界茉莉花产业中心"的目标稳步迈进。
Through continuous innovation and whole industrial chain layout, Hengzhou jasmine is transforming from a traditional agricultural product to a regional public brand with international influence, steadily advancing towards the goal of becoming the "World Jasmine Industrial Center".
