常熟服装城：解码双千亿级服装产业的成功密码
衣食住行，民生四需，衣居其首。今日的常熟，纺织服装产业发展风正劲，势正雄。从"门店"走上"云端"，从"马路市场"做到"衣鸣惊人"，常熟服装城已经成为中国服装产业的重要地标。
Food, clothing, shelter and transportation are the four basic needs of people's livelihood, with clothing ranking first. Today's Changshu is witnessing vigorous development in its textile and garment industry. From physical stores to online platforms, from roadside markets to industry prominence, Changshu Garment City has become an important landmark in China's garment industry.
数字化转型：从"一根丝"到千亿产业链
Digital Transformation: From "A Single Thread" to 100-Billion Industrial Chain
走进常熟服装城，繁忙的缝纫车间内，"数字大脑"有条不紊地指挥着所有生产环节；6000多个线上直播店铺里，带货主播们正通过电商平台向全国消费者展示产品。
In Changshu Garment City, "digital brains" are methodically directing all production processes in busy sewing workshops; over 6,000 live-streaming stores are showcasing products to consumers nationwide through e-commerce platforms.
常熟服装城集团有限公司董事长夏明宝介绍："今年8月，我们升级了'尚城小二'平台，线上聚焦5000多家优质商铺，为线下实体市场引流；同时成立综合服务中心，提供'一对一'管家式服务。"
Xia Mingbao, Chairman of Changshu Garment City Group Co., Ltd., said: "In August this year, we upgraded the 'Shangcheng Xiaoer' platform, focusing on over 5,000 high-quality stores online to drive traffic to physical markets; meanwhile, we established an integrated service center to provide 'one-to-one' butler-style services."
直播电商生态：培育头部主播与品牌
Live-streaming E-commerce Ecosystem: Cultivating Top Streamers and Brands
2024年1-10月，常熟抖音直播电商交易额达539.37亿元，同比增长27.08%。头部主播刁群群创立的原创品牌"几里与麻"，粉丝量已突破813.6万，2023年入围"双十一抖音服饰销售十强"。
From January to October 2024, Douyin live-streaming e-commerce transactions in Changshu reached 53.937 billion yuan, a year-on-year increase of 27.08%. Top streamer Diao Qunqun's original brand "Jili Yu Ma" has gained over 8.136 million fans and was listed among the "Top 10 Douyin Apparel Sellers during Double 11" in 2023.
常熟莫城街道党工委委员吴文超表示："我们为主播提供医疗绿色通道等暖心服务，去年还组织适龄女主播免费注射HPV疫苗。今年5名电商主播获评首批常熟市'昆承英才'直播电商高层次人才。"
Wu Wenchao, Member of the Party Working Committee of Mocheng Subdistrict, Changshu, said: "We provide warm services for streamers including medical green channels, and organized free HPV vaccinations for female streamers last year. This year, five e-commerce streamers were rated as the first batch of high-level live-streaming e-commerce talents in Changshu's 'Kuncheng Elite' program."
产业升级：打造国际电商社区
Industrial Upgrading: Building an International E-commerce Community
常熟服装城正推进麦氪云创园等重点直播电商载体建设，打造品牌电商国际社区。同时实施"一街一品"工程，创建五个特色零售街区，今年节假日零售额同比增长达22%。
Changshu Garment City is promoting the construction of key live-streaming e-commerce carriers like Maker Cloud Innovation Park to build an international brand e-commerce community. Meanwhile, it implements the "One Street, One Brand" project, creating five characteristic retail blocks, with holiday retail sales increasing by 22% year-on-year this year.
从莲花服务公寓竣工到数贸中心封顶，从芳草地夜市日均8000+客流到主播社交聚集地，常熟服装城正在探索"电商+服装"的无限可能，向着更高目标迈进。
From the completion of Lotus Service Apartments to the topping-out of Digital Trade Center, from Fangcaodi Night Market's daily 8000+ visitors to becoming a social hub for streamers, Changshu Garment City is exploring infinite possibilities of "e-commerce + apparel" and moving towards higher goals.
