售后完备的SEO推广公司北海：谷歌竞价广告推广与独立站建站全攻略
独立站已成为越来越多跨境卖家的新选择。在正式开启独立站运营之旅前，卖家首先需要拥有一个自己的独立站。那么，独立站建站的详细步骤是什么？新手小白又该从哪方面入手呢？
Independent websites have become a new choice for more and more cross-border sellers. Before officially starting the independent website operation journey, sellers first need to have their own independent website. So, what are the detailed steps for building an independent website? Where should beginners start?
准备工作 | Preparation
1. 品牌名称 | Brand Name
品牌名称是一切的基础，也是独立站的标志之一。卖家无论是前期网站设计，还是后期推广运营，都离不开品牌名称。一个简单、极具代表性且容易传播的品牌名称，能让跨境卖家的网站更容易被记住。
The brand name is the foundation of everything and one of the symbols of an independent website. Whether it's early-stage website design or later promotion and operation, sellers cannot do without a brand name. A simple, highly representative and easily spreadable brand name can make cross-border sellers' websites more memorable.
2. 品牌logo | Brand Logo
相较于文字，图形更容易给人留下深刻印象。通过品牌logo，消费者可以直接联想到卖家的独立站。卖家可以自己通过线上工具设计，也可以外包给专业的设计师。
Compared with text, graphics are more likely to leave a deep impression. Through the brand logo, consumers can directly associate with the seller's independent website. Sellers can design it themselves through online tools or outsource it to professional designers.
选择建站平台 | Choosing Website Building Platform
建站平台大致可分为三类：
Website building platforms can be roughly divided into three categories:
1. SaaS建站 | SaaS Website Building
建站公司会提供建站相关的所有服务，卖家只需付钱并提供相关资料，建站公司就能在很短的时间内搭建出一个完整的网站。
The website building company will provide all services related to website building. Sellers only need to pay and provide relevant materials, and the website building company can build a complete website in a very short time.
2. 自主开发网站 | Self-developed Website
这种方式比较适合大卖或外贸公司。有充足资金的卖家可以聘请专业的开发团队，完成从建站到后期维护的所有工作。
This method is more suitable for large sellers or foreign trade companies. Sellers with sufficient funds can hire professional development teams to complete all work from website building to later maintenance.
3. 开源建站 | Open Source Website Building
利用一些开源系统进行网站搭建。虽然不需要像专门的团队那样庞大，但卖家本身需要具备一定的编程基础，否则在开发过程中可能会遇到很多难以解决的问题。
Use some open source systems to build websites. Although it doesn't require a team as large as a specialized one, sellers themselves need to have some programming foundation, otherwise they may encounter many difficult problems during the development process.
其他关键步骤 | Other Key Steps
1. 域名的选择 | Domain Name Selection
如果卖家选择SaaS建站，建站公司通常会附赠域名；如果是后两者，就需要自行购买。注册与品牌名相同、简单好记且以.com为末尾的域名，更有利于推广。
If sellers choose SaaS website building, the website building company usually provides a domain name for free; if it's the latter two, they need to purchase it themselves. Registering a domain name that is the same as the brand name, easy to remember and ends with .com is more conducive to promotion.
2. 对接支付方式 | Payment Method Integration
我们的系统不仅对接了全球50+种支付方式，还对接了北美、拉美、欧洲、中东、亚太等地区的本地支付方式。此外，我们的站点会根据消费者的IP自动切换对应的支付方式，帮助卖家提升付款率。
Our system not only integrates more than 50 global payment methods, but also integrates local payment methods in North America, Latin America, Europe, the Middle East, Asia Pacific and other regions. In addition, our site will automatically switch to the corresponding payment method according to the consumer's IP, helping sellers improve the payment rate.
3. 店铺装修 | Store Decoration
虽然SaaS建站会帮助卖家设计好版面，但跨境卖家仍需根据自己的想法对网站进行调整。如果是开源建站，则需要自行购买主题模板或进行整体网页设计。
Although SaaS website building will help sellers design the layout, cross-border sellers still need to adjust the website according to their own ideas. If it's open source website building, you need to purchase theme templates or carry out overall web design by yourself.
4. 添加插件与应用 | Adding Plugins and Applications
独立站卖家在运营过程中会用到很多插件，这些插件可以帮助卖家提高工作效率和运营效果。当然，卖家也可以在后续运营过程中根据实际需求逐步添加。
Independent website sellers will use many plugins during the operation process, which can help sellers improve work efficiency and operation effects. Of course, sellers can also gradually add them according to actual needs in the subsequent operation process.
最后，卖家将所有文案和图片内容填充进网站，完成后还需要对网站进行持续优化。
Finally, sellers fill all the copywriting and picture content into the website, and after completion, they also need to continuously optimize the website.
