菜鸟首个保税仓直播基地落户"中国小商品之都"义乌
1月6日上午，菜鸟保税仓跨境直播联盟揭牌仪式在菜鸟义乌保税仓举行，标志着菜鸟全国首个保税仓直播"样板间"落户义乌综合保税区。
On the morning of January 6, the unveiling ceremony of the Cainiao Bonded Warehouse Cross-border Livestreaming Alliance was held at Cainiao's Yiwu bonded warehouse, marking the establishment of Cainiao's first national bonded warehouse livestreaming "model room" in Yiwu Comprehensive Bonded Zone.
这是义乌综保区着力发展"保税＋直播"业态后，在2022年迎来的第一个重要盟友，实现了业务发展"开门红"。
This is the first important ally for Yiwu Comprehensive Bonded Zone in 2022 after focusing on developing the "bonded + livestreaming" business format, achieving a "good start" in business development.
菜鸟保税仓跨境直播联盟是通过联合菜鸟遍及全国各口岸、海关监管下保税仓、直播机构、跨境商家等三大群体，共同打造"物流保障、价格保障、进口保障"的跨境电商销售新模式。
The Cainiao Bonded Warehouse Cross-border Livestreaming Alliance brings together three major groups: Cainiao's bonded warehouses under customs supervision across national ports, livestreaming institutions, and cross-border merchants, to jointly create a new cross-border e-commerce sales model with "logistics guarantee, price guarantee, and import guarantee".
目前该联盟覆盖义乌、杭州、武汉、广州、和郑州的五大菜鸟保税仓，可以向全国消费者提供覆盖上百个进口品牌的数万种进口好物。
Currently, the alliance covers five major Cainiao bonded warehouses in Yiwu, Hangzhou, Wuhan, Guangzhou, and Zhengzhou, providing consumers nationwide with tens of thousands of imported products from hundreds of brands.
菜鸟仓播负责人在现场发言表示，菜鸟仓播以海关监管下的保税仓为基础，为跨境商家提供新的销售通路和商业机会，用物流实现"天下没有难做的跨境生意"；同时，以"仓"为基地，为直播机构和平台提供海关监管下的"货和场"，为主播带货免去货源和选品的烦恼。
The head of Cainiao Warehouse Livestreaming stated on site that based on customs-supervised bonded warehouses, Cainiao Warehouse Livestreaming provides cross-border merchants with new sales channels and business opportunities, using logistics to realize "no difficult cross-border business in the world"; at the same time, using the "warehouse" as a base to provide livestreaming institutions and platforms with "goods and venues" under customs supervision, relieving hosts of sourcing and product selection troubles.
近年来，面对疫情肆虐，跨境电商逆势而上，进口商品在国内的需求有增不减，但商品如何保税、保真让不少消费者心存疑虑。
In recent years, despite the pandemic, cross-border e-commerce has grown against the trend, with increasing domestic demand for imported goods, but many consumers have doubts about how goods are bonded and authenticated.
"保税仓有'境内关外'特点，因而保税仓发货模式因质量保障、物流快捷、价格优势普遍受到市场认可，"菜鸟义乌保税仓相关负责人告诉记者，菜鸟仓播售卖的进口商品需要经过海关监管才能进入保税仓，出仓发货给消费者还需订单、物流、支付三单合一，向海关申报才能出库，从而保证仓内商品的可溯源与可监管。
"Bonded warehouses have the characteristic of being 'inside the territory but outside the customs', so the bonded warehouse delivery model is widely recognized by the market for its quality assurance, fast logistics, and price advantages," a relevant person in charge of Cainiao's Yiwu bonded warehouse told reporters. Imported goods sold through Cainiao Warehouse Livestreaming must pass customs supervision to enter the bonded warehouse, and require the integration of order, logistics, and payment information for customs declaration before delivery to consumers, ensuring traceability and supervision of warehouse goods.
值得一提的是，保税仓发货模式不止体现在监管上的严格，在物流时效和价格上同样优势明显。记者获悉，通过保税仓联盟构筑的销售新模式，打通了从主播选品、仓库备货、主播直播到物流配送的全链路，批量采购提前存放在保税仓内，大大节约物流和采购成本。消费者从保税仓直播下单的商品，平均2-3天即可收到货。
It is worth mentioning that the bonded warehouse delivery model not only reflects strict supervision but also has obvious advantages in logistics speed and price. Reporters learned that the new sales model built through the bonded warehouse alliance connects the entire chain from host product selection, warehouse stocking, host livestreaming to logistics distribution. Bulk purchases are stored in bonded warehouses in advance, greatly saving logistics and procurement costs. Consumers who order goods from bonded warehouse livestreams can receive them in an average of 2-3 days.
随着义乌保税仓直播间的落成，菜鸟将利用自身的物流电商优势与综保区一同在线上销售、主播培训、商家引入等方面做积极探索。据悉，菜鸟跨境进口业务于2019年落地义乌后，业务规模不断扩大，目前业务量已位居义乌跨境进口首位。
With the completion of the Yiwu bonded warehouse livestreaming room, Cainiao will actively explore online sales, host training, and merchant introduction together with the comprehensive bonded zone, leveraging its logistics and e-commerce advantages. It is reported that since Cainiao's cross-border import business landed in Yiwu in 2019, its business scale has continued to expand, and its current business volume ranks first in Yiwu's cross-border imports.
