谷歌BWB官方建站项目：外贸企业海外推广的最佳解决方案
谷歌BWB官方建站项目：外贸企业海外推广的最佳解决方案
Google BWB Official Website Builder: The Ultimate Solution for B2B Exporters' Global Marketing
想要做好谷歌推广竞价排名？ Google官方建站(BWB项目)为跨境企业提供免费海外推广布局方案，包含Google Ads开户指导、网站建设、SEO优化等全方位服务。
Looking to improve Google Ads ranking? The official Google BWB program offers free overseas marketing solutions, including Google Ads account setup, website building, and SEO optimization services.
一、项目背景 | Project Background
谷歌BWB(Business Website Builder)前身为PLP项目，是专为广告主提供的免费建站服务。该项目为中国出口企业提供：
- 自助式网站搭建工具
- 整合转化跟踪和Google Analytics代码
- 广告自动化整合功能
截至2022年4月，大中华区已有700+企业成功搭建，为线上获客奠定基础。
Google BWB (formerly PLP program) is a free website building service exclusively for advertisers. It provides Chinese exporters with:
- Self-service website building tools
- Integrated conversion tracking and GA codes
- Automated ad integration
As of April 2022, 700+ companies in Greater China have successfully built sites.
二、适合企业 | Suitable Companies
专为B2B外贸企业设计，特别适合：
- 尚无海外官网但已有外贸业务的企业
- 现有官网存在营销功能缺陷的企业
- 希望快速建站(3-5个工作日)的企业
Designed for B2B exporters, especially suitable for:
- Companies without overseas websites but with export business
- Companies with marketing-functional website issues
- Companies needing quick website setup (3-5 workdays)
三、核心优势 | Key Advantages
1. 极速访问 | Lightning-fast Loading
采用Google云服务器+AMP标准，全球访问速度1-2秒，显著提升广告质量得分。
Powered by Google Cloud + AMP standards, 1-2s global loading speed improves ad quality score.
2. SEO友好 | SEO-friendly
符合欧美审美，优化爬虫抓取，底部"Powered by Google"增强信任度。
Western-style design optimized for crawling, with "Powered by Google" trust badge.
3. 移动适配 | Mobile Responsive
自动适配各种设备，抓住95%移动端流量机会。
Auto-responsive design captures 95% mobile traffic.
4. 多语言支持 | Multilingual Support
支持15种语言，包括主要外贸语种。
Supports 15 languages covering major trade languages.
5. 安全防护 | Security Protection
reCAPTCHA防恶意点击，保护每年避免数十亿美元损失。
reCAPTCHA prevents invalid clicks, saving billions annually.
6. 长期价值 | Long-term Value
即使暂停广告，网站仍可持续获得SEO自然流量。
Website keeps generating SEO traffic even after pausing ads.
四、参与条件 | Participation Requirements
企业需：
- 注册Gmail和Google Ads账号
- 完善企业信息
- 预存1万元广告费(可退款)
即可获得：
- 免费建站服务
- 182天官方优化师指导
Requirements:
- Register Gmail & Google Ads account
- Complete company profile
- Prepay 10,000 RMB ad budget(refundable)
Benefits:
- Free website building
- 182-day expert guidance
结语 | Conclusion
BWB项目是外贸企业布局海外推广的高性价比选择，结合Google生态优势，助力企业快速打开国际市场。
The BWB program offers cost-effective global marketing solutions, leveraging Google's ecosystem to help exporters expand overseas.
