领先的SEO推广学校:竞价推广谷歌公司怎么做 | Miravia超级大促月营销策略解析
领先的SEO推广学校:竞价推广谷歌公司怎么做 | Miravia超级大促月营销策略解析
Top SEO Marketing School: How to Do Google Ads Promotion | Miravia Mega Sale Month Marketing Strategy Analysis
在数字化浪潮的强力推动下,电商行业蓬勃发展,促销活动琳琅满目,而双十一和黑五备受全球瞩目。Miravia如期迎来了今年的11月超级大促(MEGA)月,预计11月日均交易总额(GMV)将同比增长50%!
Under the strong push of digitalization, the e-commerce industry is booming with numerous promotional activities, among which Double 11 and Black Friday have attracted global attention. Miravia has ushered in this year's November Mega Sale (MEGA) month as scheduled, with the daily GMV expected to increase by 50% year-on-year!
一、整合双节,打造购物狂欢新高度 | Section 1: Integrating Two Festivals to Create New Heights of Shopping Carnival
本次MEGA活动Miravia采取的是整合"双11"与"黑色星期五"的统一战术。借助"双11"为"黑色星期五"预热,提升效能。在"黑色星期五"期间导向流量,增加复购率。
This MEGA event adopts a unified strategy of integrating "Double 11" and "Black Friday". Using "Double 11" to warm up for "Black Friday" to improve efficiency. During "Black Friday", traffic will be directed to increase repurchase rate.
二、多元策略,助力Miravia商家与消费者双赢 | Section 2: Diversified Strategies to Help Miravia Merchants and Consumers Win-Win
1. 营销策略:借助 KOL 与多渠道传播,提升用户参与度
1. Marketing Strategy: Using KOLs and multi-channel communication to enhance user engagement
2. 品类策略:孵化核心品类,推动关键性品类促销售
2. Category Strategy: Incubating core categories to promote key category sales
3. 价格策略:保竞争力,多重优惠让利于消费者
3. Pricing Strategy: Maintaining competitiveness with multiple discounts for consumers
三、把握新平台机遇,共赢欧洲电商辉煌未来 | Section 3: Seizing New Platform Opportunities for a Brilliant Future of European E-commerce
对于商家而言,Miravia作为平台方提供了一系列成功的关键步骤。首先,及时报名参加 11 月的活动,包括双十一和黑五,确保不错过这一难得的销售机会。
For merchants, Miravia as a platform provides a series of key steps to success. First, register for November events including Double 11 and Black Friday in time to ensure you don't miss this rare sales opportunity.
消费者则可在这个超级大促月中畅享购物乐趣。提前关注预热活动,领取各类优惠券,在活动期间购买心仪商品,享受免运费、即买即省等优惠政策。
Consumers can enjoy shopping during this mega sale month. Pay attention to pre-sale activities in advance, collect various coupons, and purchase desired products during the event to enjoy free shipping and other preferential policies.
2024 年 Miravia 双十一和黑五大促月活动,以创新整合策略、多元营销手段、精心品类布局和价格优势,搭建消费者与商家的共赢平台。
Miravia's 2024 Double 11 and Black Friday mega sale month event builds a win-win platform for consumers and merchants with innovative integration strategies, diversified marketing methods, careful category layout and price advantages.
