为什么谷歌相机不再推广？资深广告优化师揭秘FB快速扩量及优化次留技巧

为什么谷歌相机不再推广？资深广告优化师揭秘FB快速扩量及优化次留技巧

Why Has Google Camera Stopped Promotion? Senior Ad Optimizer Shares FB Rapid Scaling & Retention Optimization Tips

关于谷歌相机推广的思考

Thoughts on Google Camera Promotion

作为工作十年的广告优化师，我们发现谷歌相机这类工具类产品在推广策略上发生了明显变化。主要原因包括：市场竞争饱和、用户获取成本上升、以及产品生命周期进入成熟阶段。

As a decade-experienced ad optimizer, we've observed significant changes in promotion strategies for tool apps like Google Camera. Key reasons include: market saturation, rising user acquisition costs, and product lifecycle reaching maturity.

Facebook广告快速扩量方法

Facebook Ad Rapid Scaling Methods

1. 产品策略可调整时：拓展国家、系统(Android/iOS/平板)、放开人口统计限制、把握节假日流量高峰

1. When product strategy is flexible: Expand countries, systems (Android/iOS/tablets), relax demographic restrictions, leverage holiday traffic peaks

2. 产品策略固定时：

• 直接增加预算：小预算广告可翻倍，大预算控制20-30%增幅
• 复制高成效广告组：ABO模式下复制2-3条表现好的广告组
• 多账户拓展：将优质素材扩展到2-3个账户投放
• 测试新广告目标：获取新流量池，减少竞争

2. When product strategy is fixed:

• Direct budget increase: Double for small budgets, 20-30% for large budgets
• Duplicate high-performing ad sets: Copy 2-3 good performing ad sets under ABO
• Multi-account expansion: Extend quality creatives to 2-3 accounts
• Test new ad objectives: Access new traffic pools, reduce competition

Facebook广告优化次留的12个关键方法

12 Key Methods for Optimizing Facebook Ad Retention

1. 测试Traffic目标：比Install目标次留高5%且更稳定

1. Test Traffic objective: 5% higher retention than Install with more stability

2. 精准定位用户：测试深度事件LAL(如小说app阅读xx章事件)

2. Precise targeting: Test deep event LAL (e.g. read xx chapters for novel apps)

3. 优化投放设置：排除低留存地区/设备/版位，定位目标用户年龄性别

3. Optimize placement: Exclude low-retention regions/devices/placements, target ideal age/gender

4. 测试AEO优化目标：如小说阅读章节、游戏通关事件等

4. Test AEO objectives: Like novel reading chapters, game level completion events

5. 素材优化：轮播广告次留更高，确保内容与app功能一致

5. Creative optimization: Carousel ads yield higher retention, ensure content aligns with app features

长期优化策略

Long-term Optimization Strategies

1. 数据分析周期：建议5-7天分析次留数据，避免短期波动误判

1. Data analysis cycle: Recommend 5-7 days retention analysis to avoid misjudgment from short-term fluctuations

2. 总结波动规律：如周末留存低则控量，工作日留存高可加量

2. Identify fluctuation patterns: Control volume when weekend retention is low, increase when weekday retention is high

3. 产品改进：持续优化用户体验是提高次留的根本

3. Product improvement: Continuously optimizing user experience is fundamental to retention

结论：这些方法需要组合使用，找到最适合自己产品的优化方案。谷歌相机案例告诉我们，当产品进入成熟期，推广策略需要从"获取新用户"转向"提升用户体验和留存"。

Conclusion: These methods should be combined to find the optimal solution. The Google Camera case teaches us that when products mature, promotion strategies should shift from "acquiring new users" to "enhancing user experience and retention".