优先选择的外贸SEO是什么意思？谷歌竞价推广网站谷歌竞价推行办法有哪些
优先选择的外贸SEO是什么意思？谷歌竞价推广网站谷歌竞价推行办法有哪些
What Does Priority Foreign Trade SEO Mean? Google Bidding Promotion Methods for Websites
一、谷歌竞价推行办法有哪些
1. Google Bidding Promotion Methods
1、文字广告
文字广告是咱们编撰的广告语，呈现在谷歌查找结果或许谷歌查找联盟网站上，以招引用户点击。
计费办法是按你和竞争对手的出价来竞价来核算，你能够设置一个最高出价比如0.5元Ads会依据你的出价和你账户的质量得分来决议一个终究的价格，如果你账户质量得分高过对手，能够以比他出价还低的价格获取最好的排名。
Text Ads
Text ads are the ad copy we create, appearing in Google search results or Google Search Partner websites to attract user clicks.
The billing method is based on the bidding between you and your competitors. You can set a maximum bid (e.g., $0.5). Google Ads determines the final price based on your bid and your account's Quality Score. If your account's Quality Score is higher than your competitor's, you can secure the top ranking at a lower bid.
2、图片广告
图片广告是指在谷歌联盟的展现网络里呈现的一种投放办法，按千次展现CPM或许按点击CPC的收费模式为主。
Image Ads
Image ads are a type of ad displayed on Google's Display Network, primarily charged on a CPM (cost per thousand impressions) or CPC (cost per click) basis.
3、其他广告
除了上面两种常用的广告方式外，谷歌还有视频广告等富媒体广告方式。
谷歌的再营销等技能都是能够大大增加咱们英文网站的转换率，提高销售额的办法。
Other Ad Formats
In addition to the two common ad formats mentioned above, Google also offers rich media ads such as video ads.
Google's remarketing technology can significantly increase the conversion rate of English websites and boost sales.
二、谷歌竞价关键词的优化技巧
2. Google Bidding Keyword Optimization Techniques
技巧1：关键词的分类
分成3类：中心关键词，长尾关键词，目标关键词。
保证每一类客户的查找词组及查找习惯都能包括在上述的3类关键词内，保证竞价广告覆盖面积的绝对广泛!
Technique 1: Keyword Classification
Divide keywords into three categories: core keywords, long-tail keywords, and target keywords.
Ensure that all search phrases and habits of different customer groups are covered within these three categories to maximize ad coverage.
技巧2：关键词的竞争程度
随时观察关键词的指数，竞争程度，在最近一周内的动摇状况，哪些关键词又变得抢手了?哪些关键词变得冷门了?了解这些之后，做到及时调整，尽可能的把推行成本降到最低。
Technique 2: Keyword Competition Level
Monitor keyword search volume, competition levels, and fluctuations over the past week. Which keywords have become popular? Which have declined? Adjust your strategy accordingly to minimize promotion costs.
技巧3：关键词的匹配办法
中心关键词能够适当进行广泛匹配+否定关键词，以到达更多人群点击，拜访的目的。
长尾关键词最好是精确匹配，以保证产品关键词查找人群的点击，用户体验及终究转化。
Technique 3: Keyword Matching Methods
Use broad match + negative keywords for core keywords to attract more clicks and visits.
For long-tail keywords, use exact match to ensure clicks from relevant search queries, improving user experience and conversion rates.
技巧4：关键词的查找人群定位
产品的定位，是通过定位关键词来定位客户群体的。对关键词进行地区设置，能够定位某个地区的商场。对关键词进行称号结合，能够定位目标客户群体。
Technique 4: Audience Targeting with Keywords
Product positioning is achieved by targeting keywords to specific customer groups. Use geographic settings to target regional markets. Combine keyword naming strategies to refine audience targeting.
