亚马逊站外推广终极指南：卖家必知的引流秘籍
作为亚马逊卖家，除了站内推广，站外推广同样重要。因为它能覆盖更广泛的受众群体，快速提升品牌曝光度。本文将详细介绍亚马逊站外推广的各种方式！
As an Amazon seller, in addition to on-site promotion, off-site promotion is equally important. It can reach a wider audience and quickly increase brand exposure. This article will detail various methods of Amazon off-site promotion!
一、搜索引擎推广 | Search Engine Promotion
1. Google广告：覆盖全球80%互联网用户，支持40多种语言，包含Search Ads、Display Network等多种广告类型。
1. Google Ads: Covering 80% of global internet users, supporting over 40 languages, including various ad types like Search Ads and Display Network.
2. Yahoo原生广告：将广告植入新闻资讯中，点击率高，转化效果好。
2. Yahoo Native Ads: Embedding ads in news content with high click-through rates and good conversion results.
3. Bing广告：北美第二大搜索引擎，适合亚马逊北美站卖家。
3. Bing Ads: The second largest search engine in North America, suitable for Amazon North American sellers.
二、优惠券和促销网站 | Coupon & Deal Sites
1. Slickdeals：美国最大Deal站，要求Feedback>1000，Reviews>50。
1. Slickdeals: The largest US deal site requiring Feedback>1000 and Reviews>50.
2. Vipon：收取15%佣金，适合高品质产品推广。
2. Vipon: Charging 15% commission, suitable for promoting high-quality products.
三、社交媒体营销 | Social Media Marketing
1. Facebook广告：可按人群画像精准投放，CPO为产品单价的50%-200%。
1. Facebook Ads: Can be precisely targeted by audience profile, with CPO being 50%-200% of product price.
2. Instagram推广：以图片和短视频为主，需绑定Facebook广告账户。
2. Instagram Promotion: Mainly using images and short videos, requires binding with Facebook ad account.
四、邮件营销 | EDM Marketing
通过发送促销邮件给老客户，促进二次购买，是重要的流量来源。
Sending promotional emails to existing customers to encourage repurchases is an important traffic source.
何时适合做站外推广？ | When to Do Off-Site Promotion?
1. 新品上架：提升曝光和排名
1. New product launch: Increase exposure and ranking
2. 销售旺季：如黑五、Prime Day等
2. Peak sales seasons: Such as Black Friday, Prime Day, etc.
3. 清理库存：通过折扣快速清仓
3. Inventory clearance: Quickly clear stock through discounts
