泛亚照明：坚持研发创新 勇拓全球市场

泛亚照明：坚持研发创新 勇拓全球市场

Fanya Lighting: Persisting in R&D Innovation and Bravely Expanding Global Markets

【长兴新闻网】作为照明行业的外贸出口领军企业，长兴泛亚照明电器有限公司面对疫情和欧洲局势等多重挑战，通过科技创新积极应对市场变化。

[Changxing News Network] As a leading foreign trade export enterprise in the lighting industry, Changxing Fanya Lighting Electric Appliance Co., Ltd. actively responds to market changes through technological innovation in the face of multiple challenges such as the pandemic and the European situation.

在公司生产车间内，工人们正有序组装各类照明灯具产品，这些产品将出口至韩国和欧洲市场。车间生产主管伍雪兵表示："去年同期的产能达到60-70万只，而今年只有30-40万只，主要原因是订单量减少。"

In the company's production workshop, workers are orderly assembling various lighting products for export to South Korea and European markets. Workshop production supervisor Wu Xuebing said: "Last year's production capacity reached 600,000-700,000 units during the same period, while this year it's only 300,000-400,000 units, mainly due to reduced orders."

为应对市场挑战，泛亚照明采取了以下措施：

To meet market challenges, Fanya Lighting has taken the following measures:

1. 持续加大研发投入
尽管订单下降，公司今年仍投入800多万元用于研发，推动产品从实用性灯具向智能化和装饰性灯具转型。

1. Continuous increase in R&D investment
Despite declining orders, the company still invested over 8 million yuan in R&D this year to promote the transformation of products from practical lighting to intelligent and decorative lighting.

2. 开发创新产品
研发部经理高为兵介绍："我们开发了智能台灯、多功能手电筒和风扇灯等新产品，这些产品都基于充分的市场调研和客户反馈。"

2. Developing innovative products
R&D manager Gao Weibing introduced: "We have developed new products such as smart desk lamps, multi-function flashlights and fan lights, all based on thorough market research and customer feedback."

3. 提升生产效率
公司通过提高产品质量和生产效率来降低成本，同时投资上千万元建设两条喷塑生产线。

3. Improving production efficiency
The company reduces costs by improving product quality and production efficiency, while investing tens of millions of yuan to build two new spray coating production lines.

公司副总经理张土华表示："我们将继续加大市场开发力度，努力开拓日本、东欧等新市场，同时加快布局内销市场，实现外贸内销'双轮驱动'。"

Deputy general manager Zhang Tuhua said: "We will continue to increase market development efforts, strive to explore new markets such as Japan and Eastern Europe, while accelerating the layout of domestic sales to achieve 'dual-wheel drive' of foreign trade and domestic sales."

SEO优化要点：
1. 标题包含核心关键词"泛亚照明"和"全球市场"
2. 使用h1和h2标签突出中英文标题
3. 正文合理使用b、span等标签强调重点内容
4. 段落清晰，中英对照便于国际SEO
5. 包含企业关键信息和数据，提升内容权威性

SEO Optimization Points:
1. The title contains core keywords "Fanya Lighting" and "global markets"
2. Use h1 and h2 tags to highlight Chinese and English titles
3. Reasonable use of b, span and other tags to emphasize key content
4. Clear paragraphs with Chinese-English comparison for international SEO
5. Include key corporate information and data to enhance content authority