如何优化Google Ads广告系列转化率？顶级运营技巧分享
如何优化Google Ads广告系列转化率？顶级运营技巧分享
How to Optimize Google Ads Campaign Conversion Rate? Top Operation Tips
运营最好的app推广好吗？谷歌推广竞价怎么做？这是许多营销人员最关心的问题。在Google Ads中，通过"转化次数"列加入转化操作后，系统会将其统计为转化并进行优化。
Is it good to operate the best app promotion? How to do Google promotion bidding? These are the most concerned questions for many marketers. In Google Ads, after incorporating conversion operations in the "Conversion Times" column, the system will count them as conversions and optimize them.
要优化转化操作，只需按照以下几个步骤：
To optimize conversion operations, just follow these few steps:
- 创建新广告系列时，找到"出价"模块，点击下方的"显示更多设置"
- 点击"转化次数"
- 勾选"为此广告系列选择转化操作"，然后点击"选择转化操作"
- 勾选您要跟踪的转化操作并点击保存
- When creating a new ad campaign, find the "Bidding" module and click "Show more settings" below
- Click "Conversion Times"
- Check "Select conversion operations for this ad series", then click "Select conversion operations"
- Check the conversion operations you want to track and click Save
这样，此广告系列中就只有一种转化操作，也只有一个优化事件。
In this way, there is only one conversion operation in this ad series, and there is only one optimization event.
对于已经在运行的广告系列，您可以在广告系列级别的设置中进行更改。操作方式与前文相同。
For already-running ad campaigns, you can make changes in the settings at the ad campaign level. The operation method is the same as above.
这样，此广告系列中就只包含您勾选的单个转化操作。如果广告转化效果良好，建议只设置一个核心转化操作。
In this way, there are only the ticked individual conversion operations in this ad series. If the ad conversion performance is good, it is recommended to set only one core conversion operation.
这样您就能清晰地获取想要的数据，非常方便。
This allows you to clearly obtain the desired data, which is very convenient.
