GG谷歌主做seo优化推广产品经理 - 口碑超好的圈内人士

图片来源/Image Source: 图虫创意/Tuchong Creativity 不止于国内市场的火热，"它经济"下的宠物用品市场在2024年，还将掀起新一轮的全球化浪潮。越来越多的人将宠物视为家庭成员的重要一部分，并且在宠物

海外智能宠物用品SEO推广指南：高碑店谷歌竞价如何赢赚"它经济"

图片来源/Image Source: 图虫创意/Tuchong Creativity

不止于国内市场的火热，"它经济"下的宠物用品市场在2024年，还将掀起新一轮的全球化浪潮。越来越多的人将宠物视为家庭成员的重要一部分，并且在宠物衣食住行和更智能产品体验上的花费越来越多。

The pet product market under the "pet economy" will set off a new wave of globalization in 2024, going beyond the domestic market boom. More and more people regard pets as an important part of their families and spend more on pet food, clothing, housing, transportation and smarter product experiences.

数据来源/Data Source: APPA

以美国市场为例，根据APPA的数据显示，若按养宠主人的世代划分，千禧一代是养宠人中占比最高，达到了32%，加上Z世代，40岁以下养宠的人士在美国的占比达到了46%，这一部分海外消费者的购买潜力更大。

Taking the US market as an example, according to APPA data, millennials account for the highest proportion of pet owners at 32%. Combined with Generation Z, pet owners under 40 years old account for 46% in the US, indicating greater purchasing potential among these overseas consumers.

"它经济"下，宠物用品诞生新"钱"景

New Profit Opportunities in Pet Products Under the "Pet Economy"

根据commonthreadco的调查数据，在年复合增长率6.1%的预测情况下，预计到2027年，宠物市场规模将达到3500亿美元左右。

According to commonthreadco survey data, with a predicted annual compound growth rate of 6.1%, the pet market size is expected to reach about $350 billion by 2027.

图片来源/Image Source: commonthreadco

基于宠物拟人化趋势的大潮，宠物产品研发领域的创新也在不断涌现，从原有单一的喂食向宠物衣、住、行、娱等各方面衍生。

Driven by the trend of pet anthropomorphism, innovations in pet product R&D continue to emerge, expanding from simple feeding to clothing, housing, transportation and entertainment for pets.

01 "行"方面/Transportation: 有宠物太空箱、宠物出行箱、宠物推车、宠物背包等；

Includes pet space capsules, travel boxes, strollers, backpacks, etc.

02 "住"方面/Housing: 有猫窝、狗屋、智能猫砂盆、宠物粪便全自动处理器等；

Includes cat beds, dog houses, smart litter boxes, automatic waste processors, etc.

03 "衣"方面/Clothing: 有各类服饰、节假日装扮（尤其圣诞节、万圣节）、牵引绳等；

Includes various costumes, holiday outfits (especially Christmas and Halloween), leashes, etc.

04 "娱"方面/Entertainment: 有猫爬架、逗猫棒、飞碟、圆盘、咀嚼棒等；

Includes cat trees, teaser wands, flying discs, plates, chew sticks, etc.

智能化应用，成为海外"铲屎官"刚需

Smart Applications Become Essential for Overseas Pet Owners

相较于猫粮或狗粮等宠物食品，智能系列如智能喂食器、智能冷暖窝、智能猫砂盆等宠物用品，成为越来越多海外懒人"铲屎官"的"刚需"。

Compared to pet food like cat or dog food, smart products such as automatic feeders, temperature-controlled beds, and smart litter boxes have become "essentials" for more and more overseas "lazy" pet owners.

针对这一板块的选品开发，新进入市场的工厂企业如果能够让人工智能满足消费者需求、让宠物收益，将有机会获得更大的市场，这一特征在Google Trends中也有很明显的趋势走向。

For product development in this sector, new market entrants have opportunities to gain greater market share if they can use AI to meet consumer needs and benefit pets. This trend is clearly visible in Google Trends data.

图片来源/Image Source: Google Trends

工厂产品开发亮点参考

Factory Product Development Highlights

01 全自动宠物用品/Automatic Pet Products: 主要针对宠物食、住、用进行针对性选品开发，要点在于解放铲屎官双手、节约时间成本和人力成本，如自动铲屎的猫砂盆、定时定量的宠物喂食器、智能互动逗猫棒、恒温猫窝等等；

Focus on developing products for pet food, housing and daily use, with the key being to free owners' hands and save time/labor costs, such as self-cleaning litter boxes, timed feeders, interactive teaser wands, temperature-controlled beds, etc.

02 搭载健康监控器/Health Monitors: 选品开发时，为宠物用品配备健康监测器，以全面了解宠物当前的活动水平、睡眠模式以及整体健康状况，如心率、运动及睡眠模式；

When developing products, equip them with health monitors to fully understand pets' activity levels, sleep patterns and overall health status, such as heart rate, exercise and sleep patterns.

图源/Image Source: 图虫创意/Tuchong Creativity

03 配备定位追踪器/Location Trackers: 支持位置定位及跟踪，能够及时监测或检测宠物身体状况、不规则或异常的行为规避，有条件的情况下能够对异常行为发出警报；

Support location positioning and tracking to monitor pets' physical conditions and detect irregular/abnormal behaviors, with alerts for abnormalities when possible.

图源/Image Source: 图虫创意/Tuchong Creativity

04 宠物语言翻译器/互动器/Pet Translators/Interactors: 在录制好一定数量的猫咪声音后，支持生成一个针对猫的发声进行训练的人工智能模型，提供宠物语言向人类语言的翻译切换，以揭示宠物当前的心理状态或者交流的内容信息；同时，还可针对猫咪喂食开发宠物互动按钮，为铲屎官和宠物提供更多娱乐互动，利用人工智能解决方案提升人宠乐趣；

After recording a certain number of cat sounds, support generating an AI model trained on cat vocalizations to provide translation from pet to human language, revealing pets' psychological states or communication content. Also develop interactive feeding buttons to provide more entertainment between owners and pets, using AI solutions to enhance human-pet fun.

海外智能宠物用品SEO推广指南：高碑店谷歌竞价如何赢赚

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