亚马逊秋季大促前瞻：节日装饰品类搜索量暴增6436%
随着假日购物季临近，亚马逊卖家正在为即将到来的销售旺季做准备。最新数据显示，节日装饰品类搜索量出现惊人增长，预示着巨大的市场机会。
As the holiday shopping season approaches, Amazon sellers are preparing for the upcoming peak sales period. Latest data shows astonishing growth in searches for holiday decorations, indicating huge market opportunities.
Prime会员大促创造销售奇迹
Prime Day Creates Sales Miracle
亚马逊宣布将在10月举办秋季Prime会员大促，覆盖全球19个站点。7月的Prime Day已创下销售3.75亿件的纪录，其中时尚、家居用品及美妆品类表现最为突出。
Amazon announced it will hold a Fall Prime Day in October, covering 19 global marketplaces. The July Prime Day set a record of 375 million items sold, with fashion, home goods and beauty categories performing best.
节日装饰品类搜索量飙升
Holiday Decorations See Search Spike
根据Jungle Scout数据，过去90天内亚马逊上节日装饰相关搜索量出现惊人增长：
According to Jungle Scout data, searches for holiday decorations on Amazon have seen astonishing growth in the past 90 days:
- "outdoor Halloween decorations" 搜索量增长 6,436%
- "Halloween outdoor decorations" 搜索量增长 3,233%
- "outdoor Christmas decorations" 搜索量增长 2,323%
- "Christmas decorations outdoor" 搜索量增长 3,364%
旺季选品策略建议
Peak Season Product Selection Strategy
卖家应重点关注以下品类：
Sellers should focus on the following categories:
家居装饰类：桌布、抱枕套、毛毯挂毯、桌旗等
Home Decor: Tablecloths, pillow covers, blankets & tapestries, table runners
户外装饰：节日灯串、装饰旗等
Outdoor Decor: Holiday light strings, decorative flags
在产品设计上，建议采用秋季特色元素如枫叶、南瓜，以及万圣节相关的蝙蝠、骷髅等图案。
For product design, consider fall-themed elements like maple leaves and pumpkins, as well as Halloween-related patterns like bats and skeletons.
把握旺季增长机会
Seize Peak Season Growth Opportunities
秋季Prime大促是提升销量的绝佳机会。卖家可参加9月20日在深圳举办的【亚马逊全球开店2024华南大区启动大会】，获取最新政策、选品策略和运营技巧。
The Fall Prime Day is a great opportunity to boost sales. Sellers can attend the [Amazon Global Selling 2024 South China Launch Conference] in Shenzhen on September 20 to get the latest policies, product selection strategies and operational skills.
