2023 Ozon旺季招商运营大会：掘金俄罗斯电商蓝海市场
2023 Ozon旺季招商运营大会：掘金俄罗斯电商蓝海市场
2023 Ozon Peak Season Investment & Operation Conference: Exploring Russia's E-commerce Blue Ocean
2023年8月24日，由俄罗斯电商巨头Ozon主办、雨果跨境承办的"2023 Ozon旺季招商运营大会"在厦门成功举办，吸引了超过600位来自全国各地的卖家代表参与。
The "2023 Ozon Peak Season Investment & Operation Conference", hosted by Russian e-commerce giant Ozon and organized by Hugo Cross-border, was successfully held in Xiamen on August 24, 2023, attracting over 600 seller representatives from across China.
俄罗斯市场四大核心优势
Four Core Advantages of Russian Market
Ozon大中华区总裁黄效Simon在演讲中重点分析了俄罗斯市场的四大优势：
Ozon Greater China President Simon Huang highlighted four major advantages of the Russian market:
- 电商高速发展：2022年增速达15%，是实体经济的10倍
- Rapid e-commerce growth: 15% growth in 2022, 10 times faster than physical economy
- 庞大用户基础：1.3亿互联网用户，占人口90%
- Large user base: 130 million internet users, accounting for 90% of population
- 高消费能力：人均GDP(PPP)达27,584美元
- High purchasing power: GDP per capita (PPP) reaches $27,584
- 市场空白机遇：欧美品牌撤离创造供应链重构窗口期
- Market gap opportunity: Western brands' withdrawal creates supply chain restructuring window
平台运营策略解析
Platform Operation Strategy Analysis
Ozon中国区招商总监Felix强调"七分靠选品，三分靠运营"，并分享了平台选品策略：
Ozon China Investment Director Felix emphasized that "70% depends on product selection, 30% on operation", and shared platform product selection strategies:
- 关注销售额、季节性需求和大类分布
- Focus on sales volume, seasonal demand and category distribution
- 俄罗斯用户偏好个性化、多功能中国产品
- Russian users prefer personalized, multi-functional Chinese products
旺季营销备战指南
Peak Season Marketing Preparation Guide
Ozon中国区广告负责人Liv分享了双十一备战策略：
Ozon China Advertising Director Liv shared Double 11 preparation strategies:
关键点：深度分析用户需求痛点，将用户需求置于产品开发和营销核心
Key point: Deeply analyze user pain points, place user needs at the core of product development and marketing
物流支付生态支持
Logistics & Payment Ecosystem Support
天府盛国际物流展示了海外仓布局，PingPong提供跨境支付解决方案，畅达数贸(CEL)带来独家旺季福利。
Tianfu Sheng International Logistics displayed overseas warehouse layout, PingPong provided cross-border payment solutions, and Changda Digital Trade (CEL) brought exclusive peak season benefits.
本次大会为卖家提供了全面的俄罗斯市场进入策略，从选品、运营到物流支付的全链路解决方案，助力中国卖家掘金俄罗斯电商蓝海。
The conference provided sellers with comprehensive strategies for entering the Russian market, offering full-chain solutions from product selection, operation to logistics and payment, helping Chinese sellers explore Russia's e-commerce blue ocean.
