2020谷歌广告投放入门指南 - 外贸企业必读

2020谷歌广告投放入门指南 - 外贸企业必读

Google Ads Beginner's Guide 2020 - Must Read for Export Businesses

根据Google官方数据统计，Google每天接收35亿个搜索查询，广告商在Google Ads上每花费1美元平均能赚取8美元回报。这份指南将帮助外贸企业掌握Google广告投放的核心技巧。

According to Google's official statistics, Google receives 3.5 billion search queries daily, and advertisers earn an average of $8 for every $1 spent on Google Ads. This guide will help export businesses master the core skills of Google advertising.

一、什么是谷歌广告 | What is Google Ads

Google Ads是以点击付费(PPC)为主的广告平台，广告商按点击次数或千次展示费用(CPM)付费。相比其他平台，Google Ads能更精准触达潜在客户，因为只有当用户搜索相关产品时才会看到广告。

Google Ads is a Pay-per-click (PPC) advertising platform where advertisers pay per click or per thousand impressions (CPM). Compared to other platforms, Google Ads can reach potential customers more accurately because ads only appear when users search for related products.

二、谷歌广告类型 | Google Ads Types

搜索广告 & 购物广告：推动销售转化，接触即将购买的客户
Search & Shopping Ads: Drive sales conversions, reach ready-to-buy customers

展示广告 & 视频广告：提高品牌知名度，介绍新产品
Display & Video Ads: Increase brand awareness, introduce new products

应用程序广告：鼓励应用安装
App Ads: Encourage app installations

三、投放10步指南 | 10-Step Setup Guide

1. 创建账户：免费注册Google Ads账户
Create Account: Free registration on Google Ads

2. 选择广告系列：根据业务目标选择合适类型
Select Campaign: Choose appropriate type based on business goals

3. 定位设置：精确选择目标国家和地区
Location Targeting: Precisely select target countries/regions

4. 语言受众：根据语言偏好和用户特征定位
Language & Audience: Target by language preference and user characteristics

5. 预算规划：建议外贸企业每月$1000+预算
Budget Planning: Recommended $1000+ monthly budget for export businesses

6. 广告附加信息：添加电话、链接等提高点击率
Ad Extensions: Add phone, links to improve CTR

7. 关键词选择：使用Google Keyword Planner工具研究
Keyword Research: Use Google Keyword Planner tool

8. 着陆页优化：确保包含产品、解决方案等核心要素
Landing Page: Must include product, solution and other core elements

9. 广告文案：撰写吸引点击的高质量文案
Ad Copy: Create compelling ad copies

10. 审核上线：检查所有设置后正式投放
Review & Launch: Check all settings before official launch

专业提示：广告上线后需要持续优化，建议使用Marketing CRM工具追踪效果。
Pro Tip: Continuous optimization is needed after launch, recommend using Marketing CRM tools to track performance.