广州国际玩具展即将开幕：中国玩具出口创十年新高
第30届广州国际玩具及模型展览会将于4月8日-10日在广州举行，同期举办第9届广州国际童车及婴童用品展览会。广东省玩具协会会长李卓明表示，中国玩具产业在2017年取得显著增长，出口额创下10年来最大增幅。
The 30th Guangzhou International Toy & Model Fair will be held from April 8-10 in Guangzhou, alongside the 9th Guangzhou International Baby Carriage & Children's Products Expo. According to Li Zhuoming, president of Guangdong Toy Association, China's toy industry achieved remarkable growth in 2017, with exports reaching a 10-year high.
本届展会规模扩大至10万平方米，设立近4000个展位，预计将吸引全球超过5.5万名专业买家前来采购。展会将展示数以万计的玩具、童车及婴童用品新品。
The exhibition has expanded to 100,000 square meters with nearly 4,000 booths, and is expected to attract over 55,000 professional buyers from around the world. Tens of thousands of new toy, baby carriage and children's products will be displayed.
中国玩具出口表现亮眼
Strong Performance in China's Toy Exports
2017年中国玩具出口总额达441.5亿美元，同比增长31.2%，创下2007年金融危机以来的最大增幅。其中传统玩具出口239.61亿美元，增长30.4%。
In 2017, China's total toy exports reached $44.15 billion, a year-on-year increase of 31.2%, the largest growth since the 2007 financial crisis. Traditional toy exports accounted for $23.961 billion, up 30.4%.
广东省继续保持中国玩具出口第一大省地位，全年出口227.06亿美元，占全国玩具出口总额的51.49%。海关数据显示，今年前两个月中国玩具出口继续保持增长态势，达212.7亿元人民币，同比增长28.9%。
Guangdong remains China's top toy exporting province, with annual exports of $22.706 billion, accounting for 51.49% of the country's total. Customs data shows that toy exports in the first two months of this year continued to grow, reaching 21.27 billion yuan, up 28.9% year-on-year.
全球玩具市场格局
Global Toy Market Landscape
欧美国家仍是世界主要玩具消费市场，约占全球60%份额。中国已成为世界第二大玩具消费国，占全球消费的9.6%。新兴市场增长显著，广东玩具对拉丁美洲出口增长31.4%，非洲增长60.4%。
Europe and America remain the world's major toy consumer markets, accounting for about 60% of the global share. China has become the world's second largest toy consumer, accounting for 9.6% of global consumption. Emerging markets show significant growth, with Guangdong's toy exports to Latin America increasing by 31.4% and Africa by 60.4%.
针对美国玩具反斗城破产事件，李卓明表示，虽然会对部分企业造成短期影响，但不会改变整个行业的长期发展趋势。市场会很快出现新的渠道替代旧的销售模式。
Regarding the bankruptcy of Toys "R" Us in the U.S., Li Zhuoming stated that while it may cause short-term impacts on some companies, it won't change the long-term development trend of the entire industry. New channels will quickly emerge to replace old sales models.
展会同期活动丰富
Diverse Concurrent Events
展会期间将举办多场专业会议，包括"2018玩具业营销峰会"、"中国卡通形象营销大会"、"互联网时代儿童素质教育创新论坛"等，探讨"一带一路"背景下中国玩具产业的创新发展之路。
The fair will host several professional conferences, including "2018 Toy Industry Marketing Summit", "China Cartoon Image Marketing Conference", and "Innovation Forum on Children's Quality Education in the Internet Era", to explore the innovative development path of China's toy industry under the "Belt and Road" initiative.
广东乐博士教育装备有限公司常务副总经理吴少君指出，随着消费升级，能够开发儿童智力、提高创新能力和动手能力的教育类玩具市场潜力巨大。
Wu Shaojun, deputy general manager of Guangdong Dr. Toy Education Equipment Co., Ltd., pointed out that with consumption upgrading, educational toys that can develop children's intelligence, creativity and hands-on skills have huge market potential.
