亚马逊卖家必读：合规使用品牌词获取流量的SEO策略
在亚马逊平台上，如何合规地利用品牌词获取流量是每个卖家都需要掌握的技巧。 本文将为您揭示既符合平台规则又能有效提升产品曝光的方法。
When it comes to leveraging brand keywords on Amazon, every seller needs to master the art of doing so compliantly. This article reveals methods that comply with platform rules while effectively increasing product exposure.
品牌词使用的风险
Risks of Using Brand Keywords
在listing的标题、ST、五点描述、关键词、长描或属性中直接使用他人已注册的品牌词，特别是当该品牌词与您的产品类目相同时，极可能构成侵权。轻则导致listing被下架，重则可能引发店铺被封。
Directly using registered brand keywords in your listing's title, ST, bullet points, keywords, long description or attributes, especially when the brand is in the same product category as yours, may constitute infringement. At best, your listing may be removed; at worst, your store could be suspended.
聪明的流量获取方式
Smart Ways to Gain Traffic
许多卖家发现，虽然他们的listing不包含品牌词，但仍能出现在品牌词搜索结果中。这是因为亚马逊的算法会抓取多个数据源来匹配关键词。
Many sellers find their listings appear in brand keyword search results without containing the brand terms. This is because Amazon's algorithm crawls multiple data sources to match keywords.
亚马逊的抓取逻辑
Amazon's Crawling Logic
亚马逊不仅会抓取标题和关键词栏，还会关注：
- ST栏
- 五点描述
- 长描
- 属性填写
- 客户评论内容
- QA问答
Amazon doesn't just crawl titles and keyword fields, but also:
- ST fields
- Bullet points
- Long descriptions
- Attribute fields
- Customer reviews
- Q&A sections
合规操作建议
Compliant Operation Suggestions
虽然不能直接在listing中使用品牌词，但自然出现的客户评论可能帮助您的产品获得相关流量。例如客户评论中写道："这款积木质量堪比乐高"。
While you can't directly use brand keywords in your listing, organic customer reviews may help your product gain relevant traffic. For example, a customer might write: "The quality of this building block is comparable to LEGO".
重要提示：卖家自行撰写此类评论属于违规行为，亚马逊会进行检测。本文仅供思路参考，请严格遵守平台规则。
Important Note: Sellers writing such reviews themselves is a violation that Amazon can detect. This article is for reference only, please strictly comply with platform rules.
