效果最佳的Etsy,谷歌竞价推广开户证明B2B 外贸企业谷歌优化推广，如何避开服务商的"坑"？

效果最佳的Etsy,谷歌竞价推广开户证明B2B 外贸企业谷歌优化推广，如何避开服务商的"坑"？

Best Practices for Etsy and Google Ads: How B2B Export Companies Can Avoid Pitfalls in Google Optimization Services

在撰写此次避坑指南之前，先给各位外贸朋友们提个醒。如果你们的推广预算一年低于五万，甚至十万，并且希望在第一年获得 50 封或更多高询盘，那么建议你们千万不要选择服务商单独进行谷歌优化（即谷歌 SEO）。

Before we dive into this guide, here's an important reminder for export businesses. If your annual promotion budget is less than 50,000 or even 100,000 RMB, and you expect to receive 50 or more high-quality inquiries in the first year, we strongly advise against choosing standalone Google optimization (Google SEO) services from providers.

接下来，我们将进入避坑指南环节！

Now, let's explore the key pitfalls to avoid!

第一：服务内容模糊不清。

Pitfall 1: Vague Service Descriptions

例如：搜索引擎技术优化服务，如果服务内容仅包含导航页面 SEO 基础优化（即仅能优化一个页面），其中包括 TKD 标签、H 标签、结构化数据、图片 ALT 属性、404 页面等技术优化。而一个网站的重点页面除导航页外，通常还有十个以上，那么这项服务内容实际上只完成了 20%。

For example: If a "search engine technical optimization service" only includes basic SEO optimization for navigation pages (optimizing just one page), covering elements like TKD tags, H tags, structured data, image ALT attributes, and 404 pages, while your website typically has 10+ key pages beyond the navigation page, then this service only completes about 20% of the actual work needed.

第二：包含过多与谷歌优化无关的服务。

Pitfall 2: Inclusion of Irrelevant Services

在选择谷歌优化服务商时，我们应该仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签署的服务内容为准。他们提到的一些专业服务，不一定会包含在提供给我们的服务方案中。

When selecting a Google optimization service provider, carefully examine their proposal details. No matter how professional they sound, what matters is the actual service content in your signed agreement. Some specialized services they mention might not be included in your final service package.

例如，现在市场上很多所谓的谷歌优化服务商，其服务方案中大部分内容与谷歌优化无关，包括社媒账号搭建、社媒运营、众多小语种以及各种原本就应具备的网站基础功能服务等。

For instance, many so-called Google optimization providers include numerous unrelated services in their packages, such as social media account setup, social media management, multiple minor languages, and various basic website functionalities that should be standard.

第三：切记不要头脑发热，只关注保证的关键词首页排名数量。

Pitfall 3: Don't Get Overexcited About Guaranteed Keyword Rankings

没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵司的某个产品关键词已经排名在第一页，且暂时没有强大的竞争对手。或许部分服务商可能会保证该关键词持续排名第一页，但这与谷歌的排名逻辑相违背。

No service provider can guarantee specific keyword rankings. The only exception might be when your product keyword is already on the first page with no strong competitors. Some providers might promise to maintain first-page ranking for such keywords, but this actually contradicts Google's ranking algorithm.

下一节：在有限的预算下，如何选择适合自己的线上推广渠道？

Next Section: How to Choose the Right Online Promotion Channels Within Limited Budgets?