2024亚洲宠物展览会8月浦东举行：人宠生活新趋势与SEO营销机遇
上海 - 作为亚太地区最具影响力的宠物行业盛会，2024亚洲宠物展览会将于8月在上海新国际博览中心盛大开幕。本次展会已被列入上海市政府发布的"相聚上海"活动指南(2024)，成为唯一获得官方推荐的宠物类活动。
Shanghai - As the most influential pet industry event in Asia-Pacific, the Pet Asia Expo 2024 will be grandly held at the Shanghai New International Expo Center in August. This exhibition has been included in the "Meet in Shanghai" event guide (2024) released by the Shanghai Municipal Government, becoming the only officially recommended pet-related event.
今年的展会将首次推出"人宠生活专区"，聚焦人宠共用产品，包括小家电、家居家具、车与出行、户外用品等，全面展现"FOR我们共同的美好生活"理念。同时，为发掘行业设计人才，展会还将举办首届"人宠共居原创设计大赛"。
This year's exhibition will debut a "Pet-Human Lifestyle Zone", focusing on co-use products for pets and humans, including small appliances, home furniture, vehicles and travel, outdoor supplies, etc., fully demonstrating the concept of "FOR our shared wonderful life". Meanwhile, to discover design talents in the industry, the expo will also host the first "Pet-Human Co-living Original Design Competition".
作为已深耕行业26年的旗舰展会，去年亚宠展在浦东庆祝25周年时创下多项纪录：23万平方米展馆面积、1000+行业领袖、24,000+全球品牌、20场专业论坛。展会通过KOL营销和全渠道传播，成功吸引了全行业的关注。
As a flagship exhibition with 26 years of industry experience, last year's Pet Asia Expo set multiple records when celebrating its 25th anniversary in Pudong: 230,000 sqm exhibition area, 1000+ industry leaders, 24,000+ global brands, 20 professional forums. Through KOL marketing and omnichannel communication, the exhibition successfully attracted attention across the industry.
从SEO和数字营销角度来看，宠物行业展会面临以下机遇与挑战：
From an SEO and digital marketing perspective, pet industry exhibitions face the following opportunities and challenges:
- 关键词优化： "宠物展"、"亚洲宠物展"等核心关键词竞争激烈，需要长尾词策略
- Keyword Optimization: Core keywords like "pet exhibition" and "Asia pet expo" are highly competitive, requiring long-tail keyword strategies
- 内容营销： 人宠共居等新兴概念需要教育市场，创造有价值的内容
- Content Marketing: Emerging concepts like pet-human co-living require market education through valuable content
- 本地SEO： 针对上海及周边地区的精准定位至关重要
- Local SEO: Precise targeting for Shanghai and surrounding areas is crucial
据悉，"相聚上海"活动指南(2024)从全市数百场活动中精选70项世界级活动，向全球展示上海的魅力与活力。亚洲宠物展的入选，彰显了宠物经济在中国消费市场日益增长的重要性。
It is reported that the "Meet in Shanghai" event guide (2024) selected 70 world-class events from hundreds of activities citywide to showcase Shanghai's charm and vitality to the world. The inclusion of Pet Asia Expo highlights the growing importance of the pet economy in China's consumer market.
