如何通过谷歌海外推广寻找真实外贸客户？辨别真假货的4个关键技巧
多渠道开发国外客户与谷歌推广客服选择
Multi-channel Development of Foreign Clients and Google Promotion Customer Service Selection
对于外贸企业来说，多渠道开发客户是业务增长的关键。除了传统的展会渠道外，通过谷歌海外推广获取精准客户已成为主流方式。在选择推广服务商时，建议选择：
For foreign trade enterprises, multi-channel customer development is key to business growth. In addition to traditional exhibition channels, obtaining precise customers through Google overseas promotion has become a mainstream method. When selecting promotion service providers, it is recommended to choose:
1. 拥有丰富行业经验的代理商
2. 提供中英文双语客服支持的团队
3. 能提供详细数据分析报告的服务商
1. Agents with extensive industry experience
2. Teams providing bilingual customer support in Chinese and English
3. Service providers capable of offering detailed data analysis reports
外贸产品真伪辨别四大要点
Four Key Points to Identify Authenticity of Foreign Trade Products
1. 面料与辅料质量：正品采用进口面料，以天然材质为主（真丝、棉、真皮），手感极佳，含少量莱卡成分，极少使用化纤材料。
1. Fabric and Accessory Quality: Genuine products use imported fabrics, mainly natural materials (silk, cotton, genuine leather) with excellent texture, containing a small amount of Lycra and rarely using synthetic fibers.
2. 印花工艺：我国印染技术与国外存在差距，正品面料均为进口，仿品印花质量明显逊色。建议先到专卖店了解正品特征。
2. Printing Technology: There is a gap between domestic and foreign printing technology. Genuine fabrics are all imported, while counterfeit printing quality is significantly inferior. It is recommended to first visit specialty stores to understand the characteristics of genuine products.
3. 款式时效性：厂商为规避法律风险，流入市场的正品至少是前一年的款式。当年新款若出现在非官方渠道，必为假货。
3. Style Timeliness: To avoid legal risks, manufacturers release genuine products that are at least one year old. If current year's new styles appear in unofficial channels, they must be counterfeit.
4. 销售渠道特征：正品批发价较高（如真丝连衣裙约150元），流通谨慎，不会大量出现在市场。正品店通常低调选址，注重装修格调，主要做熟客生意。
4. Sales Channel Characteristics: Genuine products have higher wholesale prices (e.g., silk dresses around 150 yuan) and are circulated cautiously, not appearing in large quantities in the market. Genuine stores are usually located in low-key locations, pay attention to decoration style, and mainly do business with regular customers.
关于服装定价的认知误区
Misconceptions About Clothing Pricing
许多消费者仅凭批发价或成本就判断商家利润，这是不全面的。正品服装的定价还包含：
- 品牌价值
- 设计研发成本
- 售后服务保障
- 店铺运营成本
Many consumers judge merchants' profits based solely on wholesale prices or costs, which is incomplete. The pricing of genuine clothing also includes:
- Brand value
- Design and R&D costs
- After-sales service guarantees
- Store operating costs
