高品质低成本的SEO推广优势：谷歌SEO关键词策略解析
关键词是SEO工作的核心，网站优化过程中的所有操作都与关键词紧密相关。除了站内SEO优化，关键词在B2B外贸企业开展的线上营销推广渠道（如谷歌付费广告、内容营销、社媒营销）以及C端推广平台（如Amazon）中也同样非常重要。
Keywords are the core of SEO work, and all operations in the website optimization process are closely related to keywords. In addition to on-site SEO optimization, keywords are equally important in online marketing channels (such as Google paid ads, content marketing, social media marketing) for B2B foreign trade companies and C-end promotion platforms (such as Amazon).
什么是SEO关键词？
What are SEO Keywords?
根据百度百科的解释，关键词源于英文"Keywords"，是指单个媒体在制作使用索引时所使用的词汇。关键词搜索是网络搜索索引的主要方法之一。
According to Baidu Encyclopedia, keywords originate from the English term "Keywords", referring to the vocabulary used by individual media when creating indexes. Keyword search is one of the main methods of web search indexing.
在搜索引擎方面，关键词是指用户为了查找相关信息，在谷歌等搜索引擎中输入的单词和短语，输入后谷歌会生成一个列出结果页面的网页。
For search engines, keywords refer to the words and phrases users input into Google and other search engines to find relevant information, after which Google generates a results page listing relevant webpages.
为什么关键词如此重要？
Why Are Keywords So Important?
1. 定义内容主题：关键词与我们的网站内容密切相关，它定义了我们的内容主题以及与之相关的信息。
1. Define content themes: Keywords are closely related to our website content, defining our content themes and related information.
2. 连接业务与客户：关键词与我们的业务和客户群体有关，因为关键词是搜索者通过搜索引擎查询想要获得答案时输入的搜索字词。
2. Connect business with customers: Keywords relate to our business and customer base, as they are the search terms users input when seeking answers through search engines.
3. 提高展示概率：当网站关键词与用户搜索内容相关时，能提高网站在搜索结果中的展示概率，带来更多流量和订单。
3. Increase display probability: When website keywords match user search queries, it increases the website's visibility in search results, bringing more traffic and orders.
谷歌SEO的市场优势
Market Advantages of Google SEO
1. 全球市场领先：谷歌搜索引擎在全球市场占据领先地位，市场占有率高。
1. Global market leadership: Google search engine dominates the global market with high market share.
2. 数字营销基础：SEO是所有数字营销方式的基础，也是所有营销最终转化的着陆点。
2. Foundation of digital marketing: SEO is the foundation of all digital marketing methods and the final conversion landing point for all marketing efforts.
3. 高转化率：搜索引擎营销属于被动营销，转化率通常高于其他营销渠道。
3. High conversion rate: Search engine marketing is passive marketing, typically with higher conversion rates than other marketing channels.
不同类型企业的SEO策略
SEO Strategies for Different Business Types
B2B企业：建议加强品牌营销，因为谷歌搜索引擎偏好品牌和流量站。
B2B companies: Recommended to strengthen brand marketing, as Google search engine prefers branded and high-traffic websites.
B2C商城：视频营销、PPC购物广告和联盟广告都是比较推荐的推广方式。
B2C e-commerce: Video marketing, PPC shopping ads and affiliate advertising are all recommended promotion methods.
SEO是数字营销的基础，而关键词又是SEO最基础且最重要的因素。合理的关键词策略能够帮助企业在竞争激烈的市场中脱颖而出，获得更多高质量的流量和转化。
SEO is the foundation of digital marketing, and keywords are the most fundamental and important factor in SEO. A proper keyword strategy can help companies stand out in competitive markets, gaining more high-quality traffic and conversions.
