售后完备的SEO推广直聘：小预算玩转谷歌展示广告全攻略
谷歌展示广告是什么？
What are Google Display Ads?
谷歌展示广告（GDN：Google Display Network）与搜索广告的主要区别在于：搜索广告是被动等待用户搜索时展示，而展示广告是主动向符合设定条件的用户展示。当目标用户在查看Gmail邮件、观看YouTube视频或浏览网站时，我们的广告就会出现。
Google Display Ads (GDN) differ from search ads in that search ads appear passively when users search, while display ads actively target users who meet our criteria. Our ads appear when target users check Gmail, watch YouTube videos, or browse websites.
展示广告设置注意事项
Key Considerations for Display Ad Setup
01 素材要求
01 Material Requirements
自适应展示广告需要提供以下素材：标题、广告内容描述、图片、徽标、视频。
Responsive display ads require: headlines, descriptions, images, logos, and videos.
- 图片：最多15张，必须包含至少1张横向和1张方形图片
- Images: Up to 15, must include at least 1 landscape and 1 square image
- 视频：建议30秒左右的竖屏和横屏视频
- Videos: Recommended 30-second vertical and horizontal videos
02 预算设置
02 Budget Settings
对于B2B客户，建议日预算从¥30-50开始，后续根据效果调整。注意：实际花费可能达到日预算的2倍，但月花费不会超过日预算的30.4倍。
For B2B clients, we recommend starting with a daily budget of ¥30-50 and adjusting based on performance. Note: Actual spending may reach 2x the daily budget, but monthly spending won't exceed 30.4x the daily budget.
03 定位条件
03 Targeting Options
- 关键字定位：选择与产品或服务相关的关键词
- Keyword Targeting: Select keywords related to products/services
- 主题定位：投放与特定主题相关的内容
- Topic Targeting: Target content related to specific topics
- 展示位置：选择具体网站或YouTube频道
- Placement Targeting: Select specific websites or YouTube channels
- 受众特征：基于年龄、性别等人口统计特征
- Demographic Targeting: Based on age, gender, etc.
- 细分受众群（推荐）：针对特定兴趣群体
- Custom Audiences (Recommended): Target specific interest groups
小编寄语
Editor's Note
虽然很多人对展示广告的精准度存疑，但通过谷歌强大的定位设置完全可以实现精准投放。实际投放数据显示，展示广告覆盖面更广，点击成本更低，转化效果出色。
While some doubt the precision of display ads, Google's powerful targeting can achieve accurate delivery. Actual data shows display ads have broader reach, lower CPC, and excellent conversion rates.
