跨境电商与TikTok的关系解析及行业前景展望
跨境电商≠TikTok：概念解析
Cross-border E-commerce ≠ TikTok: Conceptual Analysis
随着国内抖音等直播和短视频平台的迅速崛起，抖音的海外版TikTok也逐渐受到广泛关注。然而由于平台政策限制，目前国内用户无法直接使用该应用。
With the rapid rise of domestic live streaming and short video platforms like Douyin, its overseas version TikTok has gained widespread attention. However, due to platform policy restrictions, domestic users currently cannot directly use the application.
跨境电商是一个广义概念，指不同关境的交易主体通过电子商务平台达成交易、进行支付结算，并通过跨境物流送达商品、完成交易的国际商业活动。
Cross-border e-commerce is a broad concept referring to international commercial activities where trading entities from different customs territories complete transactions through e-commerce platforms, conduct payment settlements, and deliver goods through cross-border logistics.
中国跨境电商发展现状
Current Development Status of China's Cross-border E-commerce
2022年中国跨境电商进出口规模首次突破2万亿元人民币，达到2.1万亿元，同比增长7.1%。跨境电商为中国外贸发展注入了新动力。
In 2022, China's cross-border e-commerce import and export scale exceeded 2 trillion yuan for the first time, reaching 2.1 trillion yuan, a year-on-year increase of 7.1%. Cross-border e-commerce has injected new momentum into China's foreign trade development.
数据显示，2022年跨境电商进出口规模占全国货物贸易进出口总值的4.9%，市场前景广阔。海关总署数据显示，超七成企业对2023年跨境电商进出口预期平稳或增长。
Data shows that in 2022, cross-border e-commerce import and export scale accounted for 4.9% of the total national goods trade import and export value, indicating broad market prospects. Customs statistics show that over 70% of enterprises expect stable or growing cross-border e-commerce imports and exports in 2023.
跨境电商的机遇与挑战
Opportunities and Challenges in Cross-border E-commerce
Morgan Stanley研究分析显示，全球电商渗透率尚未达峰，预计2026年市场规模将从目前的3.3万亿美元增长至5.4万亿美元。国内电商市场趋于饱和，跨境电商成为新蓝海。
Morgan Stanley research shows global e-commerce penetration has not yet peaked, with market size expected to grow from $3.3 trillion currently to $5.4 trillion by 2026. With domestic e-commerce market becoming saturated, cross-border e-commerce emerges as a new blue ocean.
跨境电商发展面临的主要挑战是专业运营人才短缺。中旺产业发展集团成立的跨境电商基地，致力于打造"全平台直播电商+跨境电商+产业孵化"的专业服务平台。
The main challenge for cross-border e-commerce development is the shortage of professional operation talents. The cross-border e-commerce base established by Zhongwang Industrial Development Group aims to create a professional service platform integrating "full-platform live e-commerce + cross-border e-commerce + industrial incubation".
通过与互联网协会、MCN机构等合作建立人才数据库，为跨境电商领域持续输送专业运营人才，助力企业开拓国际市场。
By cooperating with internet associations and MCN institutions to establish a talent database, it continuously supplies professional operation talents to the cross-border e-commerce field, helping enterprises explore international markets.
