外贸企业出海市场调查：百度与谷歌搜索引擎对比分析

外贸企业出海市场调查：百度与谷歌搜索引擎对比分析

Overseas Market Research for Foreign Trade Enterprises: Comparative Analysis of Baidu and Google Search Engines

随着"出海抢单"热潮的兴起，越来越多的中国企业开始将目光投向国际市场。梦网国际通信作为专业的国际云通信服务商，正助力企业突破出海过程中的各种障碍。

From an economic and international perspective, the wave of Chinese brands going global seems unstoppable. In regions such as Southeast Asia, Japan, South Korea, Europe and America, more and more Chinese brands are emerging in the competition.

中国企业出海现状

Current Status of Chinese Companies Going Global

数据显示，60%的出海企业已将业务拓展至北美、欧洲、澳大利亚以及新兴的南美、非洲和中东等地区，且均计划维持或加大海外扩张力度。

Data shows that 60% of overseas enterprises have expanded their business to North America, Europe, Australia and emerging regions such as South America, Africa and the Middle East, all planning to maintain or increase their overseas expansion efforts.

出海面临的挑战

Challenges in Going Global

企业出海并非一帆风顺，如何在海外实现产品本土化、确保数据安全合规、选择合适的海外营销工具和推广渠道，都是企业在出海过程中面临的难题。

Going global is not smooth sailing. Challenges include product localization, data security compliance, and selecting appropriate overseas marketing tools and promotion channels.

梦网国际的解决方案

Mengwang International's Solutions

梦网国际在印度尼西亚、新加坡、越南、英国、阿联酋、巴西、尼日利亚、澳大利亚等地设立了办事处，覆盖了东南亚、中东、拉丁美洲、非洲、欧洲和大洋洲。

Mengwang International has established offices in Indonesia, Singapore, Vietnam, UK, UAE, Brazil, Nigeria, Australia, covering Southeast Asia, Middle East, Latin America, Africa, Europe and Oceania.

公司构建了一个快速触达和连接海外消费者的国际云通信平台，并向海外运营商输出全渠道服务的国际通信能力。

The company has built an international cloud communication platform that quickly reaches and connects with overseas consumers, and exports omnichannel international communication capabilities to overseas operators.

搜索引擎营销策略

Search Engine Marketing Strategies

在搜索引擎营销方面，企业需要根据目标市场选择合适平台：

• 百度：适合主要面向中国市场的企业
• Google：全球覆盖，适合国际业务拓展

For search engine marketing, enterprises need to choose appropriate platforms based on target markets:

• Baidu: Suitable for enterprises mainly targeting the Chinese market
• Google: Global coverage, suitable for international business expansion

未来展望

Future Outlook

随着国际业务的不断扩展，梦网国际通信将继续凭借其专业的技术实力和丰富的行业经验，为客户提供更优质、高效的短信服务。

With the continuous expansion of international business, Mengwang International Communications will continue to leverage its professional technical capabilities and rich industry experience to provide customers with better and more efficient SMS services.