亚马逊卖家账号申请难度升级：2023年最新注册策略指南
近期亚马逊注册政策变动引发行业热议 | Recent Amazon registration policy changes spark industry discussion
近日，一张声称"亚马逊将于6月30日停止招商"的截图在卖家社群广泛传播。经多位亚马逊招商经理证实，该图片实为PS伪造。Recently, a screenshot claiming "Amazon will stop merchant recruitment on June 30" circulated widely in seller communities. Multiple Amazon recruitment managers have confirmed the image was photoshopped.
亚马逊账号注册难度确实在持续增加 | Amazon account registration is indeed becoming more difficult
虽然停止招商的消息不实，但亚马逊卖家账号注册门槛提高已成为不争的事实：Although the news about stopping merchant recruitment is false, the increasing difficulty of registering Amazon seller accounts has become an indisputable fact:
- 审核材料要求更严格：不再接受信用卡账单，仅接受水电煤网四种账单
- Stricter document requirements: No longer accepting credit card statements, only accepting utility bills for water, electricity, gas and internet
- 审核通过率明显降低，特别是下半年申请者
- Significantly lower approval rates, especially for applicants in the second half of the year
2023年最佳注册时间窗口 | Best registration time windows for 2023
根据多年经验，亚马逊每年的招商名额分配呈现明显季节性特征：Based on years of experience, Amazon's annual merchant recruitment quota shows obvious seasonal characteristics:
- 黄金期（12月-3月）：新年度名额充足，通过率最高
- Golden period (Dec-Mar): New annual quota is sufficient, highest approval rate
- 平稳期（4月-6月）：名额消耗过半，审核开始趋严
- Stable period (Apr-Jun): Over half of quota used, review begins to tighten
- 困难期（7月-10月）：名额所剩无几，通过率最低
- Difficult period (Jul-Oct): Very little quota left, lowest approval rate
成功注册的三大关键准备 | Three key preparations for successful registration
为提高注册成功率，建议卖家提前做好以下准备：To improve registration success rate, sellers are advised to make the following preparations in advance:
1. 账单准备：确保有符合要求的水电煤网账单，带有事业单位公章和匹配地址Utility bills: Ensure you have qualified utility bills with official seals and matching addresses
2. 发票管理：定期开具进货发票，应对可能的产品审核（需90天内发票）Invoice management: Regularly issue purchase invoices to prepare for possible product reviews (requires invoices within 90 days)
3. 地址规划：同时准备营业执照地址和实际经营地址的账单方案Address planning: Prepare utility bill solutions for both business license address and actual operating address
重要提醒：亚马逊官方注册完全免费，任何收费注册服务都可能是骗局。Important reminder: Amazon official registration is completely free, any paid registration services may be scams.
对于计划进入亚马逊的新卖家，建议把握每年11月至次年3月的黄金注册期，同时做好充分材料准备，以应对日趋严格的审核要求。For new sellers planning to enter Amazon, it is recommended to seize the golden registration period from November to March each year, while making adequate material preparations to meet increasingly strict review requirements.
