宠物经济领跑国庆黄金周：2023年细分赛道消费趋势分析
【核心数据】 中国宠物经济规模2023年达5928亿元，预计2028年突破万亿
[Key Data] China's pet economy reached 592.8 billion yuan in 2023, projected to exceed trillion by 2028
在刚结束的国庆黄金周期间，"假日经济"成为拉动宠物消费的重要引擎。随着"带宠出游"成为新时尚，宠物航空托运、宠物友好酒店等新兴服务呈现爆发式增长。
During the recent National Day Golden Week, "holiday economy" became a key driver for pet consumption. With "traveling with pets" becoming a new trend, emerging services like pet air transport and pet-friendly hotels experienced explosive growth.
一、市场基本面分析
1. Market Fundamental Analysis
根据艾媒咨询最新报告显示：
According to iiMedia Research's latest report:
- ▪ 2023年中国宠物经济规模5928亿元，同比增长20.1%
- ▪ China's pet economy reached 592.8 billion yuan in 2023, up 20.1% YoY
- ▪ 消费结构：清洁护理(77%) > 服饰出行(50.4%) > 日用品(42%)
- ▪ Consumption structure: Cleaning care(77%) > Apparel & travel(50.4%) > Daily supplies(42%)
二、国庆消费四大新赛道
2. Four New Consumption Tracks During National Day
1. 宠物航空服务
1. Pet Air Travel Services
海南航空等6家航司推出"宠物进客舱"服务，覆盖全国主要旅游城市。祥鹏航空数据显示，国庆期间宠物航班预订量同比增长300%。
6 airlines including Hainan Airlines launched "pets in cabin" services covering major tourist cities. Lucky Air reported 300% YoY growth in pet flight bookings during the holiday.
2. 宠物友好住宿
2. Pet-Friendly Accommodation
亚朵酒店已在全国布局19家宠物友好门店，提供宠物专属用品和活动空间，国庆入住率超90%。
Atour Hotel has established 19 pet-friendly locations nationwide, offering exclusive pet supplies and activity spaces, with over 90% occupancy during the holiday.
3. 宠物主题乐园
3. Pet Theme Parks
上海"狗GO乐园"国庆日均接待超100只宠物，预计年客流量将达3.5万人次。
Shanghai's "Dog GO Park" received over 100 pets daily during the holiday, with annual foot traffic projected to reach 35,000.
4. 上门喂养服务
4. Door-to-Door Pet Care
国庆前夕社交平台上门喂养服务咨询量激增500%，杭州部分服务商日订单突破100单。
Pre-holiday inquiries for door-to-door pet care surged 500% on social platforms, with some Hangzhou providers handling over 100 daily orders.
三、未来趋势预测
3. Future Trends Forecast
智研瞻数据显示，2024-2030年中国宠物寄养市场将保持9%-12%的年增速，2030年市场规模预计达254亿元。宠物经济正在向以下方向发展：
Zhiyan Consulting data shows China's pet boarding market will grow 9%-12% annually from 2024-2030, reaching 25.4 billion yuan by 2030. The pet economy is evolving towards:
- ▪ 服务专业化：从基础喂养升级到行为训练、心理关怀
- ▪ Service specialization: Evolving from basic care to behavior training and psychological care
- ▪ 场景多元化：覆盖出行、住宿、娱乐全链条服务
- ▪ Scenario diversification: Covering travel, accommodation and entertainment services
- ▪ 消费情感化：满足"家人"级的情感需求
- ▪ Emotional consumption: Fulfilling "family-level" emotional needs
随着Z世代成为养宠主力，宠物经济将持续细分深化，预计未来五年将催生超20个新细分赛道，为行业注入新活力。
With Gen Z becoming the main pet owners, the pet economy will continue to segment and deepen, expected to spawn over 20 new niche tracks in the next five years, injecting new vitality into the industry.
