公告牌音乐现场登陆上海老码头：海派建筑与潮流音乐的完美碰撞
上海，2023年 - 昨日下午，上海南外滩老码头1号楼迎来了国际音乐盛事——公告牌音乐现场(Billboard Live)的中国首站启动仪式。这个融合了海派建筑特色与现代音乐潮流的文化地标，为上海的音乐版图增添了国际化的一笔。
历史与潮流的交响曲
走进这栋充满海派风情的建筑，三块LED屏幕上闪耀着"Billboard Live"的经典标志。在保留石库门建筑特色的空间里，摇滚、电子等先锋音乐与百年老建筑产生了奇妙的化学反应。
Old Meets New: A Symphony of History and Trend
Stepping into this heritage building with distinctive Shanghai-style architecture, three LED screens display the iconic "Billboard Live" logo. Within the space preserving Shikumen architectural features, cutting-edge music genres like rock and EDM create fascinating chemistry with the century-old structure.
老码头的新生
前身为十六铺码头的老码头，经过2007年和2019年两轮改造，已成为集餐饮、艺术、创意于一体的南外滩新地标。公告牌音乐现场上海首席营销官奚兆俊表示："老码头既有历史底蕴，又是潮流文化的聚集地，与我们的音乐理念高度契合。"
Revitalizing the Old Dock
Once known as the Shiliupu Dock, the area has been transformed through renovations in 2007 and 2019 into a new landmark integrating dining, art and creativity. "The Old Dock possesses both historical significance and serves as a hub for trendy culture, perfectly aligning with our musical philosophy," said Xi Zhaojun, CMO of Billboard Live Shanghai.
从上海到世界
公告牌总裁迈克·范通过视频表示："期待为中国音乐家提供走向全球的平台。"现场公布了面向新锐音乐人的RTB(Road to Billboard)计划，入选者将有机会登上公告牌音乐现场的舞台。歌手袁娅维作为"星推官"表示："很高兴公告牌来到上海，让世界听见更多中国声音。"
From Shanghai to the World
Billboard president Mike Van stated via video: "We look forward to providing Chinese musicians a platform to reach global audiences." The RTB (Road to Billboard) program for emerging artists was announced, offering selected musicians performance opportunities. Singer Tia Ray, as official ambassador, expressed: "I'm thrilled Billboard is coming to Shanghai, amplifying Chinese voices worldwide."
运营模式与未来规划
公告牌音乐现场将采取"周三开放日+会员制"的运营模式，周四、周五则为RTB音乐人提供展示舞台。首席执行官张越透露："我们计划将这一模式推广至全国更多城市，让每个站点都兼具城市特色和音乐初衷。"
Operation Model and Future Plans
Billboard Live will adopt a "Wednesday Open Day + Membership" model, reserving Thursdays and Fridays for RTB artists. CEO Zhang Yue revealed: "We plan to expand this model nationwide, ensuring each venue reflects local characteristics while maintaining our musical mission."
