广东外贸工厂出海：海外仓成跨境电商新战场
界面新闻记者 | 张熹珑
Reporter | Zhang Xilong
"现在找来的客户都指定要有海外仓，这已经成为行业趋势。"在第135届广交会上，潮州餐厨具工厂负责人宋杰刚接待完一位印尼客户。这家工厂五年前开始布局跨境电商，主要面向日韩和欧美市场。
"Now all the clients coming to us specifically request overseas warehouses, this has become an industry trend," said Song Jie, a kitchenware factory owner from Chaozhou, after meeting with an Indonesian client at the 135th Canton Fair. The factory started cross-border e-commerce five years ago, mainly targeting Japanese, Korean and European/American markets.
本届广交会首次设立跨境电商和海外仓展区，11个省份组织158家相关企业参展。作为外贸第一大省，广东出口呈现"冰火两重天"：机电产品增长强劲，而传统制造业面临挑战。
This Canton Fair for the first time established a cross-border e-commerce and overseas warehouse exhibition area, with 158 enterprises from 11 provinces participating. As China's top export province, Guangdong shows a "two extremes" situation: strong growth in electromechanical products while traditional manufacturing faces challenges.
订单新趋势：小批量+小体积
New Order Trends: Small Batches + Compact Sizes
传统外贸的大批量采购模式正被小单快返取代。宋杰表示："疫情后C端需求爆发，小体量订单激增，转型做C端成为必然。"
The traditional bulk purchase model is being replaced by small orders with quick returns. "Post-pandemic C-end demand exploded, small orders surged, transitioning to C-end became inevitable," said Song Jie.
PingPong数据显示，今年一季度广东地区同时使用B2B和跨境电商服务的用户同比增长超2倍。其中国区电商业务总经理郑志坤指出："供应链线上化加速，转型门槛正在降低。"
PingPong data shows Guangdong users utilizing both B2B and cross-border services grew over 200% YoY in Q1. Its China GM Zheng Zhikun noted: "Supply chain digitalization is accelerating, transformation barriers are lowering."
海外仓战略升级
Overseas Warehouse Strategy Upgrade
跨境电商发展15年后，竞争焦点转向海外仓布局。瀛和电子在海外设有132个仓库，其总经理胡立新表示："海外仓可实现当日提货，而传统外贸需要1-2个月。"
After 15 years of cross-border e-commerce development, competition now focuses on overseas warehouse networks. Yinghe Electronics operates 132 overseas warehouses. GM Hu Lixin said: "Overseas warehouses enable same-day pickup, compared to 1-2 months for traditional trade."
美国海关新政也推动海外仓需求。原800美元以下免税的小包将受严审，促使更多企业提前备货海外。
New US customs policies also drive demand. Previously tax-free sub-$800 parcels will face stricter scrutiny, prompting more companies to stock overseas.
全渠道品牌建设
Omnichannel Brand Building
彤鑫实业CEO张何文计划在美国开设线下店："没有实体店，线上品牌永远只是个商标。"该公司已将供应商从4家大厂调整为32家小厂，以适应小单快返需求。
Tongxin Industrial CEO Zhang Hewen plans US physical stores: "Without brick-and-mortar, an online brand remains just a trademark." The company adjusted from 4 large suppliers to 32 small factories to accommodate small orders.
PingPong联合创始人卢帅指出："现代跨境电商已发展为包含供应链、客户服务、全渠道销售能力的综合业态。"
PingPong co-founder Lu Shuai noted: "Modern cross-border e-commerce has evolved into an integrated model encompassing supply chain, customer service and omnichannel sales capabilities."
