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黑五网一备战指南：亚马逊延长大促周期
"Black Friday and Cyber Monday are coming, are you ready for sales explosion?" The annual Black Friday promotion has finally arrived! According to Amazon's announced promotion schedule for various sites, the US station's promotion started on November 17 (4pm Beijing time). Sellers are exchanging wishes for sales success.
大促周期显著延长
Extended Promotion Period
Compared with previous years, Amazon's Black Friday and Cyber Monday promotion period has been significantly extended. The US, Canada, UK, Germany, France and other European sites will run from November 17 to November 27, a full 11 days. The earliest is Brazil station, starting from November 6, also lasting until November 27.
The reason for extending the time may be that other platforms have successively launched Black Friday promotions, such as Walmart on November 8, TikTok Shop on October 27, Wish on October 29, SHEIN on November 6... Some platforms' promotions last until December.
As an established e-commerce platform, if Amazon's promotion period is too short, it may not be conducive to capturing peak season traffic and new users. Although extending the promotion period may disperse traffic, for sellers, it may provide more opportunities for sales explosions and allow more time to deal with emergencies.
卖家需注意折扣设置细节
Sellers Need to Pay Attention to Discount Settings
Some US station sellers saw November 20 when submitting discounts, but according to the seller's response from the investment manager, US station sellers need to pay special attention. To submit Black Friday and Cyber Monday Prime member exclusive discounts, sellers need to check both Black Friday & Cyber Monday discounts, and also need to set up discounts for 11/17-11/19 to cover the entire event period.
近期销量低迷引发担忧
Recent Sales Slump Causes Concern
Due to the recent relatively sluggish sales and traffic, sellers have certain worries about the sales of Black Friday and Cyber Monday. If they cannot achieve sales explosions, it will be equivalent to just participating without results.
"Operators are very nervous. Black Friday and Cyber Monday are coming soon. If sales remain so sluggish, how to explain to the boss," said one seller.
Data jointly released by CNBC and NRF on the 13th shows that US consumer spending fell month-on-month in October, with retail sales excluding automobiles and gasoline decreasing by 0.08%. The data shows that US consumer spending shows signs of cooling before the holiday shopping season, which is in line with market expectations.
Last year's Black Friday and Cyber Monday, according to Adobe Analytics data, US shoppers spent $10.7 billion on Cyber Monday and $8.9 billion online on Black Friday. During the promotion period, home furnishings, toys, and clothing became the best-selling categories globally during Black Friday and Cyber Monday.
今年黑五网一将有哪些亮点？我们拭目以待。
What highlights will this year's Black Friday and Cyber Monday have? Let's wait and see.
