如何为WordPress外贸独立站设置GTIN元数据和品牌信息
最信赖的推广怎么查看订单号，谷歌竞价推广怎么做？
How to check order numbers in trusted promotions and how to do Google Ads promotion?
现在许多外贸独立站，无论是使用哪个平台或自建站，都需要填写GTIN和品牌。你可能在将Sitemap提交给Google Search console后，会收到以下一些警告：
Nowadays, many foreign trade independent websites, whether using any platform or self-built sites, need to fill in GTIN and brand information. After submitting the Sitemap to Google Search Console, you may receive the following warnings:
- 未填写字段"brand" (Missing "brand" field)
- 未填写字段"aggregateRating" (Missing "aggregateRating" field)
- 未填写字段"review" (Missing "review" field)
- 未提供全局标识符（例如gtin、mpn、isbn） (No global identifier provided, such as gtin, mpn, isbn)
首先了解一下这些是什么。
First, let's understand what these are.
GTIN的数据结构包括：
The data structure of GTIN includes:
- GTIN-12（UPC-A）：主要用于北美，12位数字 (Mainly used in North America, 12 digits)
- GTIN-8（EAN/UCC-8）：主要在北美以外使用，8位数字 (Mainly used outside North America, 8 digits)
- GTIN-13（EAN/UCC-13）：主要在北美以外使用，13位数字 (Mainly used outside North America, 13 digits)
- GTIN-14（EAN/UCC-14或ITF-14）：14位数字，用于标识不同包装级别的贸易商品 (14 digits, used to identify trade items at different packaging levels)
在商业中使用商品识别码的好处
Benefits of using product identification codes in business
- 商品识别码消除了手动输入商品信息的必要，从而提高了速度、效率和生产率 (Eliminates the need for manual product information entry, improving speed, efficiency and productivity)
- 有助于更准确地追踪库存 (Helps track inventory more accurately)
- 它们是通用的：每个零售商和每个电商平台都会为某个商品使用相同的代码 (They are universal: every retailer and e-commerce platform will use the same code for a product)
外贸独立站如何设置这些元数据并告诉搜索引擎？
How to set up these metadata for foreign trade independent websites and inform search engines?
以下教程主要针对WooCommerce外贸独立站商店产品进行设置，使用的插件是WooCommerce - Yoast SEO产品元数据设置：
The following tutorial is mainly for setting up WooCommerce foreign trade independent website store products, using the WooCommerce - Yoast SEO product metadata setup plugin:
- 进入产品-属性，添加不同属性，例如品牌 (Go to Products-Attributes, add different attributes, such as brand)
- 进入Yoast SEO - WooCommerce SEO选择一个属性来对接即将输出的元数据 (Go to Yoast SEO - WooCommerce SEO and select an attribute to connect to the output metadata)
- 根据自身情况进行设置，这里不必全部设置，最重要的是品牌属性 (Set up according to your own situation, you don't need to set up everything here, the most important is the brand attribute)
- 产品的GTIN设置，只需编辑每个产品，在Yoast SEO中找到选择卡并填写相应选项即可 (For GTIN setup of products, just edit each product, find the selection card in Yoast SEO and fill in the corresponding options)
最后，我们如何看到效果呢？
Finally, how can we see the results?
查看产品页的源代码，即可看到输出的Meta数据，这些都是搜索引擎所需的。
View the source code of the product page to see the output Meta data, which is what search engines need.
