跨境电商出口合规：从供应链源头助力外贸高质量发展
跨境电商作为中国进出口贸易中发展最快、潜力最大的新业态，近年来呈现蓬勃发展态势。据海关总署数据显示，2023年我国跨境电商进出口总额达2.38万亿元，同比增长15.6%。其中出口1.83万亿元，增长19.6%；进口5483亿元，增长3.9%。跨境电商已成为我国外贸转型的新动能和外贸发展的新引擎。
With the rapid development of cross-border e-commerce as the fastest-growing and most promising new business format in China's import and export trade, the industry has flourished in recent years. According to data from the General Administration of Customs, China's cross-border e-commerce import and export volume reached 2.38 trillion yuan in 2023, a year-on-year increase of 15.6%. Exports accounted for 1.83 trillion yuan, growing by 19.6%, while imports reached 548.3 billion yuan, increasing by 3.9%. Cross-border e-commerce has become a new driving force for China's foreign trade transformation and development.
随着行业快速增长，合规经营已成为跨境电商出口领域的重要议题。业内人士普遍认为，跨境电商行业已进入下半场，卖家们需要在激烈竞争中告别"野蛮生长"，走上品牌化转型和精细化运营之路。各大跨境电商平台也纷纷加大合规监管力度，助力打造公平、有序的行业环境。
With the rapid growth of the industry, compliance operation has become a crucial issue in the cross-border e-commerce export sector. Industry insiders generally agree that the cross-border e-commerce industry has entered its second phase, where sellers must move away from "wild growth" in fierce competition and embark on a path of brand transformation and refined operations. Major cross-border e-commerce platforms have also intensified compliance supervision to help create a fair and orderly industry environment.
供应链源头合规是关键
Supply Chain Source Compliance is Key
商务部研究院电商所发布的《中国跨境电商出口合规报告》指出，跨境电商出口合规与行业发展相伴而生。目前，我国跨境电商出口合规处于强化合规经营阶段，这是行业长期健康发展的必然选择。
The "China Cross-border E-commerce Export Compliance Report" released by the E-commerce Research Institute of the Ministry of Commerce points out that cross-border e-commerce export compliance is born alongside industry development. Currently, China's cross-border e-commerce export compliance is in a stage of strengthening compliance operations, which is an inevitable choice for the long-term healthy development of the industry.
报告强调，跨境电商出口合规需要从供应链源头做起。企业应在经营过程中树立品牌、环保、安全、纳税等合规理念，并将其渗透到供应链各个环节，促进整个产业链的规范发展，加快优质国货出海，提升我国跨境电商出口的国际竞争力。
The report emphasizes that cross-border e-commerce export compliance needs to start from the supply chain source. Enterprises should establish compliance concepts such as brand, environmental protection, safety, and taxation in their operations and permeate them into every link of the supply chain to promote the standardized development of the entire industrial chain, accelerate the overseas expansion of high-quality domestic products, and enhance the international competitiveness of China's cross-border e-commerce exports.
平台合规要求日益严格
Platform Compliance Requirements Becoming Stricter
各大跨境电商平台对合规要求日益严格。亚马逊中国产品安全及风险管控负责人赵琴表示："客户安全和监管合规是首要重点。"卖家在平台上架商品前需要进行安全管控，包括身份验证、安全与合规协议、禁止受限商品等。平台会对上架后存在潜在安全问题的商品进行检测、调查和处理。
Major cross-border e-commerce platforms are increasingly stringent with compliance requirements. Zhao Qin, head of product safety and risk control at Amazon China, stated: "Customer safety and regulatory compliance are top priorities." Sellers must undergo safety controls before listing products on the platform, including identity verification, safety and compliance agreements, and restrictions on prohibited items. The platform will inspect, investigate, and handle products with potential safety issues after listing.
TEMU平台也更加注重产品的安全及合规要求。TEMU家电高级招商运营负责人周政介绍，入选"品质好店"需要满足多项条件，包括店铺名体现品牌、主营品牌产品数量达标、店铺装修规范等。
The TEMU platform also places greater emphasis on product safety and compliance requirements. Zhou Zheng, senior investment and operations manager of TEMU Home Appliances, explained that being selected as a "quality store" requires meeting multiple conditions, including a store name that reflects the brand, a sufficient number of main brand products, and standardized store decoration.
为推动电商行业规范化，中国电研CVC威凯在第135届广交会期间发布了跨境电商合规准入"一站式"服务平台及全球准入制度法规平台，为中小企业提供便捷的全球准入要求查询服务。
To promote standardization in the e-commerce industry, China CVC released a "one-stop" service platform for cross-border e-commerce compliance access and a global access regulations platform during the 135th Canton Fair, providing SMEs with convenient access to global compliance requirement inquiries.