速卖通十年：中国跨境电商的全球化征程与未来展望
速卖通十年：中国跨境电商的全球化征程与未来展望
AliExpress at 10: The Globalization Journey and Future Vision of China's Cross-Border E-Commerce
十年前，一场国际金融危机催生了速卖通；十年后，席卷全球的新冠疫情让这个中国最大的跨境零售电商平台又一次站到新路口。
Ten years ago, a global financial crisis gave birth to AliExpress; a decade later, the COVID-19 pandemic has positioned China's largest cross-border retail e-commerce platform at a new crossroads.
速卖通凭借直接连接商家和消费者的跨境零售电商模式，已成为中国中小企业出海的重要平台，大大降低了后者进入国际市场的门槛。
Through its direct merchant-to-consumer cross-border retail model, AliExpress has become a vital platform for Chinese SMEs going global, significantly lowering their barriers to international market entry.
从"中国制造"到"中国品牌"的蜕变
From "Made in China" to "Branded in China"
通过速卖通平台，"中国制造"直接触达海外消费者，升级为"中国品牌"，提高了议价能力。同时，速卖通也乘着"中国制造"和"一键卖全球"的东风，成为阿里巴巴集团全球化战略中的排头兵。
Through AliExpress, "Made in China" products directly reach overseas consumers, evolving into "Branded in China" with enhanced pricing power. Meanwhile, riding the wave of "Made in China" and "Sell Globally with One Click", AliExpress has become the vanguard of Alibaba Group's globalization strategy.
关键数据：
Key Statistics:
- 覆盖全球200多个国家和地区
- Operating in over 200 countries and regions
- 海外买家数累计突破1.5亿
- Accumulated over 150 million overseas buyers
- 在全球100多个国家的购物类APP下载量中排名第一
- Ranked #1 shopping app in over 100 countries
疫情下的逆势增长
Counter-Trend Growth During Pandemic
疫情期间，速卖通业务实现逆势增长。许多海外消费者通过速卖通第一次接触电商。经验表明，人们一旦"触电"，便很难回到过去"无电"的消费方式。
During the pandemic, AliExpress achieved counter-trend growth. Many overseas consumers experienced e-commerce for the first time through AliExpress. Experience shows that once people "go digital", it's hard to return to pre-digital consumption patterns.
疫情期间亮点数据：
Pandemic Highlights:
- 俄罗斯市场电视销售额同比增长220倍
- 220x year-on-year growth in TV sales in Russia
- 美国市场成交额月环比增长178%
- 178% month-on-month growth in U.S. market GMV
- 全球假发成交买家数增长40%
- 40% increase in global wig buyers
未来五年战略目标
Five-Year Strategic Goals
速卖通正在继续加大在海外市场本地化投入，目标是未来五年服务三亿海外消费者，并持续地打造中国企业出海的主阵地。
AliExpress continues to increase localization investments overseas, aiming to serve 300 million international consumers in five years and solidify its position as the primary platform for Chinese companies going global.
核心能力建设：
Core Capabilities:
- 全球物流网络覆盖200+国家地区
- Global logistics network covering 200+ countries
- 支持50+国家本地货币支付
- Local currency payments in 50+ countries
- 强大的产品技术数据能力
- Advanced product and data technologies
跨境电商的未来趋势
Future Trends of Cross-Border E-Commerce
专家预测，十年后全球贸易中1/3将是跨境电商。20年后，通过跨境电子商务平台完成的贸易预计会占到50%。速卖通将持续优化物流时效与成本，强化产品技术智能化能力，迎接这一巨大机遇。
Experts predict that in ten years, one-third of global trade will be cross-border e-commerce. In twenty years, about 50% of trade is expected to be completed through cross-border e-commerce platforms. AliExpress will continue optimizing logistics speed and costs while strengthening intelligent product technologies to embrace this tremendous opportunity.
