为什么外贸推广首选Facebook和Google？TikTok Shop东南亚入驻全攻略
为什么外贸推广首选Facebook和Google？
Why choose Facebook and Google for foreign trade promotion?
在当今数字化时代，Facebook和Google是外贸推广的两大首选平台。Facebook拥有超过20亿月活跃用户，是建立品牌知名度和与潜在客户互动的理想场所。Google作为全球最大的搜索引擎，通过搜索广告和展示广告网络，可以帮助企业精准触达目标客户群体。
In today's digital age, Facebook and Google are the top two platforms for foreign trade promotion. Facebook has over 2 billion monthly active users, making it an ideal place to build brand awareness and interact with potential customers. As the world's largest search engine, Google can help businesses accurately reach target customer groups through search ads and display advertising networks.
TikTok Shop东南亚电商市场概况
TikTok Shop Southeast Asia E-commerce Market Overview
想在东南亚TikTok Shop大卖，商家需要了解当前可入驻的市场。目前，TikTok Shop东南亚电商允许入驻的市场包括：
- 菲律宾
- 马来西亚
- 泰国
- 越南
- 新加坡
To achieve great sales on TikTok Shop in Southeast Asia, merchants need to understand the currently available markets. At present, TikTok Shop Southeast Asia e-commerce allows entry into the following markets:
- Philippines
- Malaysia
- Thailand
- Vietnam
- Singapore
TikTok Shop东南亚运营模式
TikTok Shop Southeast Asia Operation Model
TikTok Shop东南亚5国采用商家自运营模式，商家对店铺拥有完全的自主经营权。商家可以：
- 灵活选择商城以及直播短视频、达人合作等营销方式
- 参与平台大促活动
- 根据运营策略灵活定价，从而获得更多利润
TikTok Shop's five Southeast Asian countries adopt a merchant self-operation model, where merchants have complete autonomy over their stores. Merchants can:
- Flexibly choose marketing methods including mall, live streaming, short videos, and influencer collaborations
- Participate in platform promotional activities
- Flexibly set prices based on operational strategies to gain more profits
入驻TikTok Shop东南亚的条件
Requirements for Entering TikTok Shop Southeast Asia
目前，只需满足以下三个条件即可入驻：
- 提供有限公司营业执照或个人独资企业营业执照（暂不接受个体工商户的营业执照）
- 同执照或同法人拥有正在经营的内贸或跨境电商店铺
- 所经营电商平台的店铺综合评分≥4.3或好评率≥90%
Currently, only the following three conditions need to be met for entry:
- Provide a limited company business license or sole proprietorship business license (individual business licenses are not currently accepted)
- The same license or legal person owns an operating domestic or cross-border e-commerce store
- The store's comprehensive score on the operated e-commerce platform ≥4.3 or positive rating ≥90%
