谷歌Daydream VR平台战略：联手网红打造内容生态能否击败Oculus和HTC？
谷歌加速布局VR内容生态
Google Accelerates VR Content Ecosystem Layout
在今年5月的谷歌I/O开发者大会上，谷歌宣布了他们的Daydream VR平台。据外媒最新消息，谷歌或将在"未来几周内"正式推出该平台。目前谷歌已开始全面筹备，正与其他公司合作进行VR内容的制作和分享。
At the Google I/O developer conference in May, Google announced its Daydream VR platform. According to the latest foreign media reports, Google may officially launch the platform in the "coming weeks". Currently, Google has begun full preparations and is cooperating with other companies to produce and share VR content.
谷歌投资制作了虚拟现实电影和电视剧，每个项目投资数十万美元，希望通过这样的投资获得独家内容资源。其合作伙伴包括YouTube、Hulu、NBA及MLB等知名平台，这意味着Daydream平台推出时将拥有数十款优质应用。
Google has invested in producing VR movies and TV series, with each project receiving hundreds of thousands of dollars in funding, hoping to obtain exclusive content through such investments. Its partners include well-known platforms such as YouTube, Hulu, NBA and MLB, which means the Daydream platform will have dozens of high-quality applications at launch.
联手网红打造差异化内容
Partnering with Influencers to Create Differentiated Content
谷歌不仅与传统内容公司合作，还积极与YouTube网红合作。消息人士表示，谷歌将资助YouTube上的网红制作360度视频，例如帮助知名网红贾斯汀·艾扎里克(Justine Ezarik)创作VR内容。
Google is not only cooperating with traditional content companies, but also actively collaborating with YouTube influencers. Sources say Google will fund influencers on YouTube to produce 360-degree videos, such as helping famous influencer Justine Ezarik create VR content.
虚拟现实创业公司TheWaveVR联合创始人费恩·斯泰伯(Finn Staber)表示："很明显，他们内部进行了大笔投资。"该公司正在为Daydream平台开发音乐应用。
Finn Staber, co-founder of VR startup TheWaveVR, said: "It's clear they've made significant internal investments." The company is developing music applications for the Daydream platform.
新版Android系统助力Daydream发展
New Android System Boosts Daydream Development
8月22日，谷歌正式发布Android 7.0"牛轧糖"操作系统。新系统内置VR界面，用户戴上谷歌眼镜即可直接体验VR功能。谷歌希望借助应用、视频和游戏推广Daydream，并通过类似Play商店的综合性在线商店提供VR内容。
On August 22, Google officially released the Android 7.0 "Nougat" operating system. The new system has a built-in VR interface, allowing users to experience VR functions directly by wearing Google glasses. Google hopes to promote Daydream through apps, videos and games, and provide VR content through a comprehensive online store similar to the Play Store.
移动VR战略：Daydream的竞争优势
Mobile VR Strategy: Daydream's Competitive Advantage
在竞争激烈的VR市场，谷歌采取了差异化战略。与需要搭配PS主机的索尼VR设备，以及价格昂贵的Oculus和HTC Vive不同，Daydream只需搭配手机即可使用，延续了Cardboard低价普及VR的理念。
In the highly competitive VR market, Google has adopted a differentiated strategy. Unlike Sony's VR devices that require PS consoles, or expensive Oculus and HTC Vive, Daydream only needs to be paired with a mobile phone, continuing Cardboard's concept of popularizing VR at low prices.
谷歌通过让普通大众支付得起的价格来传播VR技术，这使得Daydream相比需要数百美元设备的竞品更具市场竞争力。
By making VR technology affordable to the general public, Google has made Daydream more competitive in the market compared to competitors that require hundreds of dollars of equipment.
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