外贸独立站页面因素对谷歌排名的影响（上）
1. 标题中包含关键字
尽管标题没有曾经那么重要，但您的标题标签仍然是重要的页面SEO信号。
Keywords in Title Tags:
Although not as crucial as before, your title tag remains an important on-page SEO signal.
2. 标题以关键字开头
依据SEOmoz的说法，以关键词开头的标题排名往往要优于关键词在中间或者尾部的标题。
Keywords at Beginning of Title:
According to SEOmoz, titles starting with keywords tend to rank better than those with keywords in the middle or end.
3. Description标签中的关键词
Google不会将meta description标签用作直接排名的因素。但是，您的描绘标签会影响点击率，这也是对排名有所帮助的因素。
Keywords in Meta Description:
Google doesn't use meta descriptions as direct ranking factors. However, your description affects click-through rates, which indirectly impacts rankings.
4. 关键字出现在H1标签中
H1标签是"第二标题标签"。依据一项相关性研讨的成果，Google将您的H1标签与您的标题标签一起用作网页排名的相关性考虑因素。
Keywords in H1 Tags:
H1 tags serve as "secondary title tags". Research shows Google uses both title tags and H1 tags as relevance signals for ranking.
5. TF-IDF
某个单词在文档中呈现的频率是多少？该关键字呈现在页面上的次数越多，该页面与该关键字有关的可能性就越大。Google或许会运用复杂版本的TF-IDF。
TF-IDF:
Term Frequency-Inverse Document Frequency measures how often a word appears in a document. More keyword appearances suggest stronger relevance. Google likely uses an advanced version of TF-IDF.
6. 内容长度
通常，搜索引擎会认为内容较长的文章可能会更详细，较短的文章内容可能比较空洞。
Content Length:
Search engines generally consider longer content more comprehensive and valuable than shorter pieces.
7. 目录
文章页面添加目录有助于帮助Google更好的了解您网页的内容，并且可能会在Google搜索结果出现附加链接。
Table of Contents:
Adding a table of contents helps Google understand your content structure and may generate sitelinks in search results.
8. 关键字密度
尽管不像曾经那么重要，但Google能够运用它来确定网页的主题。但是，过高的关键字密度可能会损害网站排名。
Keyword Density:
While less important than before, Google still uses keyword density to determine page topics. Excessive density may hurt rankings.
9. 内容中潜在的语义索引关键词（LSI）
LSI关键字帮助搜索引擎从具有多个意义的单词中提取意义（例如：苹果公司与水果苹果）。LSI的存在/不存在也或许充当内容质量信号。
Latent Semantic Indexing Keywords:
LSI keywords help search engines understand word meanings in context (e.g., Apple Inc. vs. the fruit). Their presence/absence serves as a content quality signal.
10. 标题和描述标签中的LSI关键词
与网页内容一样，页面元标签中的LSI关键词或许有助于Google识别具有多种潜在意义的单词。也能够作为相关信号。
LSI Keywords in Title and Description:
LSI keywords in meta tags help Google understand words with multiple meanings, serving as additional relevance signals.
11. 页面覆盖的主题深度
主题覆盖的内容深度与Google排名之间存在已知的相关性。因而，网站内容覆盖面更全，在排名中可能会更加有优势。
Topic Coverage Depth:
There's a known correlation between topic depth and rankings. Comprehensive content coverage provides ranking advantages.
12. 页面加载速度
Google已经明确表示，网站加载速度会作为网站排名的一个因素。所以我们需要对WordPress优化，提升页面加载速度。
Page Loading Speed:
Google explicitly states page speed is a ranking factor. WordPress optimization can improve loading times.
13. 通过Chrome加载页面的速度
Google家的chrome市场占有率比较广，Google还利用你网站页面在chrome下加载的时间来衡量用户真实打开网页的速度。
Chrome Loading Speed:
Google uses Chrome's widespread adoption to measure real-world page loading speeds.
14. AMP的支持
尽管AMP不是直接的Google排名要素，但支持AMP的页面在移动搜索里面排名可能会更好。
AMP Support:
While not a direct ranking factor, AMP-enabled pages often perform better in mobile search results.
15. 实体匹配
页面的内容是否与用户查找的"实体"匹配？假如是这样，则该页面或许对该关键字的排名有所提升。
Entity Match:
Does page content match the "entity" users are searching for? If yes, it may boost rankings for that keyword.
