如何通过亚马逊和谷歌广告获取更多外贸订单?5个高效获客策略
1. 深度挖掘现有客户资源
1. Deeply Tap into Existing Customer Resources
即使您的主要目标是获取新客户,现有客户群体往往蕴含着巨大的商业价值。口碑传播是最有效的营销方式之一。
Even if your main goal is to acquire new customers, your existing customer base often contains tremendous business value. Word-of-mouth is one of the most effective marketing methods.
建议采取以下措施:
Recommended actions:
- 主动收集客户好评并鼓励公开分享
- Proactively collect customer testimonials and encourage public sharing
- 在官网展示客户评价和案例
- Display customer reviews and case studies on official website
- 建立完善的客户推荐机制
- Establish a sound customer referral system
2. 精准获取外贸客户联系方式
2. Precisely Obtain Foreign Trade Customer Contact Information
高效获取客户联系方式的步骤:
Steps to efficiently obtain customer contact information:
- 通过Google、Export Genius等平台锁定目标客户
- Identify target customers through platforms like Google and Export Genius
- 使用Hunter.io、Mailtester等工具验证邮箱有效性
- Verify email validity using tools like Hunter.io and Mailtester
- 通过领英等社交平台完善客户画像
- Enhance customer profiles through social platforms like LinkedIn
专业提示:Export Genius可查询详细的进出口数据,包括进口商信息和交易量,是外贸开发的利器。
Pro Tip: Export Genius can query detailed import/export data, including importer information and transaction volume, making it a powerful tool for foreign trade development.
3. 积极参加国际展会
3. Actively Participate in International Exhibitions
国际展会是获取高质量外贸订单的重要渠道:
International exhibitions are important channels for obtaining high-quality foreign trade orders:
- 香港等国际展会聚集全球采购商
- International exhibitions like those in Hong Kong gather global buyers
- 面对面交流建立信任关系
- Face-to-face communication builds trust
- 直接展示产品优势和技术实力
- Directly demonstrate product advantages and technical capabilities
SEO优化建议:在网站内容中合理布局"外贸订单"、"亚马逊推广"、"谷歌广告"等关键词,提升搜索引擎排名。
SEO Optimization Suggestion: Reasonably arrange keywords like "foreign trade orders", "Amazon promotion", "Google Ads" in website content to improve search engine rankings.